Fwd: Alertbox: Millennials and Flat Design| The MS Desirability Toolkit

A couple of interesting posts on flat design and age

Steve Lee
OpenDirective http://opendirective.com

---------- Forwarded message ----------
From: Jakob Nielsen <alertbox@nngroup.com>
Date: 29 February 2016 at 18:30
Subject: Alertbox: Millennials and Flat Design| The MS Desirability Toolkit
To: steve@opendirective.com


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New Articles Young Adults Appreciate Flat Design More than Their Parents
<http://nngroup.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=ae3dd59675&e=d1c480de21>

18-to-25-year olds rated flat UIs as slightly more attractive than older
adults did. That increased aesthetic appeal may not be worth the usability
costs of flat design.
Using the Microsoft Desirability Toolkit to Test Visual Appeal
<http://nngroup.us4.list-manage.com/track/click?u=538d934a891681a5d850bb4e5&id=c8dbc5eebd&e=d1c480de21>

Measure people's attitudes toward a user interface by a controlled
vocabulary test: give users the list of product reaction words and asks
them to select those that best describe the design.
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