W3C home > Mailing lists > Public > public-cognitive-a11y-tf@w3.org > November 2015

Long-Term Exposure to Flat Design: How the Trend Slowly Decreases User Efficiency

From: Steve Lee <steve@opendirective.com>
Date: Wed, 11 Nov 2015 10:38:19 +0000
Message-ID: <CAEsWMvReYm5Vx7T-7tCWAAn73PZ3WWseU6mDiSKaV_AqEJvF5Q@mail.gmail.com>
To: public-cognitive-a11y-tf <public-cognitive-a11y-tf@w3.org> 
Summary: Clickable UI elements with absent or weak visual signifiers
condition users over time to click and hover uncertainly across
pages—reducing efficiency and increasing reliance on contextual cues
and immediate click feedback. Young adult users may be better at
perceiving subtle clickability clues, but they don’t enjoy click
uncertainty any more than other age groups.

http://www.nngroup.com/articles/flat-design-long-exposure/

So affordances DO matter!

Steve Lee
OpenDirective http://opendirective.com
Received on Wednesday, 11 November 2015 13:31:45 UTC

This archive was generated by hypermail 2.4.0 : Thursday, 24 March 2022 20:23:54 UTC