Distractions issue paper 1st draft

Hi All,

 I wanted to get feedback on this. I think we need to be as generic as
possible here, and look at distractions thematically as opposed to taking
each type in detail. I had a long list of distractions and merged quite a
few. I think the more generic we are the better. I am wary of
interpretations where someone could say "oh but we're not a pop over, we're
a pop under and we don't autoplay we wait 15 seconds!".

 I have also not addressed the idea of a necessary distraction, such as a
login or user message. We did discuss this a little but I'd like feedback
from the group. We cannot be abstinence only IMO. There are situations
where you will need to be distracted for a valid reason, we must give good
practise here as well as pointing out bad practise.

Perhaps we need to get some comments and discuss on the call?

Thanks, Tony

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