Distractions - always negative?

Hi All,

   Just wanted to kick about an idea - is distraction always negative? For
example if a site features some additional AT, say TTS or symbol support,
they may wish to have an animation or something to draw your attention to
it - or if they have active help they may have a help pop-over.

   These things are distracting, and take focus from content consumption
but do so for a positive reason.

   So is distraction always a negative thing?

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*Anthony Doran*
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Texthelp Ltd is a limited company registered in Belfast, N. Ireland with 
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BT41 2RU.