- From: Jo Rabin <jo@linguafranca.org>
- Date: Fri, 31 Aug 2007 16:47:40 +0100
- To: <public-bpwg-ct@w3.org>
- Message-ID: <013e01c7ebe6$44834ed0$8200a8c0@Linguafrancam2>
Attached a post from momo London in response to something from me publicizing the work of the Task Force. Jo _____ From: momolondon@yahoogroups.com [mailto:momolondon@yahoogroups.com] On Behalf Of Simon Conway-Smith Sent: 27 August 2007 22:07 To: momolondon@yahoogroups.com Subject: [momolondon] RE: Vodafone Content Adaptation Jo, I deployed a content adaptation solution for a couple of South American networks for the football World Cup, and with virtually no promotion, usage climbed quite sharply. They key was having the first link on their WAP homepage going to a mini portal with links to adapted pages. Usage really climbed though when a 'Go To' box was placed on the WAP homepage. This was done after the WC had finished, and again, with little promotion. Since then, usage has subsided, which I do believe now is down to lack of promotion, showing that the initial usage enjoyed the 'new & wow' factor. The technology behind the content adaptation solutions still has some way to go before the mobile user is really able to use their phone for many of the things they would traditionally use a PC for, but great strides have been made over the previous 2 years. I do agree though that there are some basics that haven't been taken care of, and Novarra are not the only culprits. There is also the great debate of what the adaptation proxy should and shouldn't do, for example, should it insert itself into the HTTPS path (by link fixup) such that the mobile can perform secure transactions but without needing a secure OTA segment (i.e. only the internet segment)? 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Received on Friday, 31 August 2007 15:48:58 UTC