In my comments on the hit metering draft, I said > We could also try to eliminate cache busting by >eliminating the need to measure hits at all. Suppose we could >convince web advertisers that they ought to stop paying for hits and >start paying for _clicks_, with clicks a newly defined measure which >has a much better correlation to actual ad exposure. To add a reference: Rohit Khare pointed me to an interesting draft of an article which discusses payment models for web advertising and the need for standardization: http://www2000.ogsm.vanderbilt.edu/novak/web.standards/webstand.html Koen.Received on Thursday, 28 November 1996 08:16:25 UTC
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