Re: TV Broadcast URI Schemes Requirements

From: Craig A. Finseth (fin@finseth.com)
Date: Mon, Nov 29 1999


Date: Mon, 29 Nov 1999 16:17:38 -0600 (CST)
Message-Id: <199911292217.QAA06250@isis.visi.com>
From: "Craig A. Finseth" <fin@finseth.com>
To: jeff.sussna@quokka.com
Cc: hardie@equinix.com, www-tv@w3.org
Subject: Re: TV Broadcast URI Schemes Requirements

   Good point. Some advertisers will want to purchase "The X Files", while
   others will want to purchase "3 AM on Sunday night". I would disagree with
   your characterizing of advertisers as a "tiny" market, though. Perhaps tiny
   in numbers relative to consumers browsing EPG's, but certainly not in terms
   of weight, power, or importance. 

...and the URI scheme can handle this case quite well.

Craig

   Jeff

   -----Original Message-----
   From: hardie@equinix.com [mailto:hardie@equinix.com]
   Sent: Monday, November 29, 1999 1:51 PM
   To: jeff.sussna@quokka.com
   Cc: hardie@equinix.com
   Subject: Re: TV Broadcast URI Schemes Requirements


   > So far as I know, there is no one in the country who cares about
   > watching Channel 2/Sunday/9:00pm.  However, lots of people want to
   > watch the X-Files.  What people want identified is the content, not
   > the time slot.

   A minor nit: Advertisers, who provide ancillary content, may purchase
   time in this fashion.  They commonly do so in order to "blanket" a
   series of channels with the same advertisement at the same time.  They
   also commonly want to check that the advertisement did, in fact, occur
   at the stated time.

   A tiny market, I grant you, but one that cares a *lot*.  

   (Private response, but feel free to discuss on the public list)


			   regards,	
				   Ted Hardie