somethin smell fishy

We will be charged royalty fees on everything on the Web, including .gif
files we use on our sites -- per file? Seems like an impossible thing to
enforce? In time it will become the standard? It will start at the corporate
level, with companies that fail to comply being blacklisted or worse? Then
it will filter down to the consumer level?

Somthig smells fishy or is there a sale on fish.