Message-Id: <01BD1511.firstname.lastname@example.org> From: "Michael G. Xenakis" <email@example.com> To: "'Blushirt9@aol.com'" <Blushirt9@aol.com>, Date: Tue, 30 Dec 1997 10:52:18 -0800 Subject: RE: A simple question Interesting naming scheme you cats have over there at aol. Its been a = while since I've had to give a definition, but here's the gist of it. Tylenol, Advil, Alleve, Bayer Aspirin, etc., etc. Just a bunch of pain = killers, right? Well for many people, yes they are. When you have a = headache and you're not carrying your own remedy, you'll pretty much = accept whatever someone else has to offer whether its generic or name = brand. So when companies realize they're in a market where the product = they bring to market is rather generic in terms of its competition, they = try to tweak its image. They try to give a means for you, the consumer, = to 'differentiate' between its product and all the others. I was a double major in Econ and Comp Sci. For the last 2 1/2 years = I've been working w/ computers, so my Econ may be a little rusty. You = may want to consult a good book on the Economics of Industry for a more = formal definition. Good luck on your report mx. Michael G. Xenakis PLATINUM technology, inc. firstname.lastname@example.org www.platinum.com voice: 800.526.9096 x3007 page: 800.555.7017 "There is only one thing of which you can be certain, the sun will rise = in the East and set in the West. Should you find that's not the case, then I'd = advise you face the other direction!" -----Original Message----- From: BLUSHIRT4 [SMTP:BLUSHIRT4@aol.com] Sent: Tuesday, December 30, 1997 10:11 AM To: email@example.com Cc: Blushirt9@aol.com Subject: A simple question What is product differentiation? I am writing a report for school and I = need a formal definition. I hope you can help me.