To: firstname.lastname@example.org From: Publisher Program <Techsupport@jgc.com> Subject: Introducing Johnson-Grace Message-Id: <95Oct24.email@example.com> Date: Tue, 24 Oct 1995 16:11:54 -0700 Dear Web Publisher: Please allow us to introduce ourselves. We're the Johnson-Grace Company, and you've probably seen the benefits of our "ART" image compression technology in America Online and Apple's eWorld. Typically, ART images transfer three times faster over conventional telephone lines than old-style GIFs and JPEGs. Many of the hottest areas on AOL and eWorld are taking advantage of ART technology, including ABC, Business Week, The Smithsonian, NY Times, and 800-Flowers. Now, Johnson-Grace is able to offer the same benefit to Web publishers. To help you immediately reap the rewards of ART image compression on your Web site, Johnson-Grace is offering Web and online publishers the latest copy of our ART Press(TM) program on a FREE trial basis for the remainder of calendar 1995. To get your free trial copy of ART Press, simply sign up for the "Johnson-Grace Publishers Program." At the foot of this email is an enrollment form. Just fill it out and email or fax it back to us. We'll send you the software right away (usually within 24 hours). For even faster results, just sign up online through the Johnson-Grace Web site (http://www.jgc.com). Besides receiving ART Press, another prime benefit of joining our Publishers Program is that you will be automatically notified when new versions of our software become available. You will also receive free technical support for the remainder of 1995 by email or by phone as well as free image compression to help get you started. Simply provide your images to us in BMP, TIFF, or PICT format, and we'll do the rest. To ensure universal compatibility, we've devised a method for allowing both ART and non-ART images to be accessed from your Web site depending on whether an ART-enabled browser is being used. Johnson-Grace and some of the larger browser companies have introduced a new extension to HTML, the X-ALTSRC attribute in the <IMG> tag. (<IMG> is the standard tag used to insert images into a Web page.) It indicates to ART-enabled Web browsers that an ART image is present. When an X-ALTSRC attribute is found, ART-enabled browsers will automatically use the ART image named in it, bypassing the GIF or JPEG image named in the SRC attribute. Browsers that do not recognize the X-ALTSRC attribute will ignore it and read the SRC attribute instead, so there's no risk of incompatibility with these "old-style" browsers. Currently, AOL's built-in TurboWeb browser as well as other popular Web browsers -- including GNN, Frontier Technologies, and TeacherSoft -- recognize this new HTML attribute, representing a community of well over four million users. As announced by Netscape, Johnson-Grace will be one of the first companies to provide a free plug-in for Netscape 2.0. This plug-in will be delivered as a "virtual bundle" so that support for the ART format will be automatically added to the browser the first time an ART image is encountered. Additionally, Johnson-Grace is in discussions with all the other major Web browser companies to include ART technology in their products. Check out the Johnson-Grace Web site (http://www.jgc.com) to learn more about how to use ART's triple-speed advantage on your Web site. You'll also find a host of other useful information there designed specifically for publishers. In the months ahead, look for Johnson-Grace to provide additional "Instant Publishing" capabilities for Web and online service publishers. For example, later this year you'll see news of ART speech compression technology that will enable publishers to author interleaved sound and images for real-time playback at 14,400 bits per second. Think about what real-time sound can do for your Web pages! If you have any questions about the program, feel free to email firstname.lastname@example.org. You can also call Tech Support at (714) 759-0700, or fax us at (714) 729-4643. Best regards, Geoff LeBlond VP, Licensing Johnson-Grace Company Enrollment for Johnson-Grace Publishers Program Please provide the following information to enroll in the Johnson-Grace Publishers Program Name: Title: Company Name: Company Address1: Company Address2: Company Address3: Company Address4: Telephone Number: Fax Number: email Address (email address is required to process your request) : Version of Software needed [ ] Windows [ ] Macintosh [ ] Both Type of Publisher (select one) [ ] Newspaper, Magazine, or Newsletter [ ] Merchant [ ] Company (e.g., product and sales information) [ ] Government or Non-Profit Organization [ ] Other (please specify) : Target Audience (check all that apply) [ ] Web [ ] Online Service(s) [ ] Both Web Site Information (1) Home Page Location (URL): (2) Launch Date: (3) Webmaster e-mail address: Note: By sending this registration form to Johnson-Grace Company, you agree to follow the following Publishers Program restrictions. (1) Do not use a trial version of ART Press after the end of the trial evaluation period. (2) Only Web and online service publishers -- defined as companies, organizations, or entities that offer content or information for display on the Web or on an online service for commercial purposes -- may qualify to participate in the Johnson-Grace Publishers Program. (3) Do not distribute copies of the program (all users must enroll), or attempt to reverse engineer the program. (4) Report any problems with the program to the Publisher Support Hotline at internet address email@example.com, fax 714-729-4643, or telephone 714-759-0700 (ext. 215 or ext. 230).