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Business Case updated with expanded coverage of older Web users and WCAG 2.0

From: Shawn Henry <shawn@w3.org>
Date: Thu, 25 Jun 2009 11:57:18 -0500
Message-ID: <4A43AC6E.1010709@w3.org>
To: WAI Interest Group <w3c-wai-ig@w3.org>
Dear WAI Interest Group Participants,

"Developing a Web Accessibility Business Case for Your Organization" has been updated at:
It covers the social, technical, financial, and legal and policy factors in the business case for Web accessibility. Each section presents different aspects of Web accessibility along with guidance on developing a customized business case.

Recent updates:
* Most of the updates are to more thoroughly address the overlap between making websites accessible for people with disabilities and better for older users. *Older users are an increasing market segment and an important target group for many organizations*. For some organizations, making their website better for older users is a key aspect in their business case for Web accessibility.
* The references are updated to WCAG 2.0. (http://www.w3.org/WAI/intro/wcag) WCAG 2.0 more clearly covers the accessibility needs of older users.
* For those who would like to see what changed with this update, a change-marked version is available at: http://www.w3.org/WAI/EO/Drafts/bcase/Overview.html
* This update is part of the Web Accessibility Initiative: Ageing Education and Harmonisation (WAI-AGE) Project, supported by the European Union's 6th Research Framework Programme (FP6), described at: http://www.w3.org/WAI/WAI-AGE/

Future updates:
* Expand discussion of the overlap between making a website accessible for mobile phones and for people with disabilities, and how that impacts the business case for accessibility. (http://www.w3.org/WAI/mobile/)
* Create an Appendix that lists case studies, articles, and other supporting material.

"Developing a Web Accessibility Business Case for Your Organization" is developed within WAI's Education and Outreach Working Group (EOWG), whose home page is: http://www.w3.org/WAI/EO/

WAI-AGE is a European Commission IST Specific Support Action, with the goal of increasing accessibility of the Web for older people as well as for people with disabilities. See: http://www.w3.org/WAI/WAI-AGE/

Feel free to circulate this message to other lists; please avoid cross-postings as possible.

~ Shawn Lawton Henry, EOWG Chair
& Andrew Arch, for the WAI-AGE Project http://www.w3.org/WAI/WAI-AGE

Shawn Lawton Henry
W3C Web Accessibility Initiative (WAI)
e-mail: shawn@w3.org
phone: +1.617.395.7664
about: http://www.w3.org/People/Shawn/
Received on Thursday, 25 June 2009 16:57:30 UTC

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