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Business Case updated with expanded coverage of older Web users and WCAG 2.0

From: Shawn Henry <shawn@w3.org>
Date: Thu, 25 Jun 2009 11:57:18 -0500
Message-ID: <4A43AC6E.1010709@w3.org>
To: WAI Interest Group <w3c-wai-ig@w3.org>
Dear WAI Interest Group Participants,

"Developing a Web Accessibility Business Case for Your Organization" has been updated at:
      http://www.w3.org/WAI/bcase/Overview.html
It covers the social, technical, financial, and legal and policy factors in the business case for Web accessibility. Each section presents different aspects of Web accessibility along with guidance on developing a customized business case.

Recent updates:
* Most of the updates are to more thoroughly address the overlap between making websites accessible for people with disabilities and better for older users. *Older users are an increasing market segment and an important target group for many organizations*. For some organizations, making their website better for older users is a key aspect in their business case for Web accessibility.
* The references are updated to WCAG 2.0. (http://www.w3.org/WAI/intro/wcag) WCAG 2.0 more clearly covers the accessibility needs of older users.
* For those who would like to see what changed with this update, a change-marked version is available at: http://www.w3.org/WAI/EO/Drafts/bcase/Overview.html
* This update is part of the Web Accessibility Initiative: Ageing Education and Harmonisation (WAI-AGE) Project, supported by the European Union's 6th Research Framework Programme (FP6), described at: http://www.w3.org/WAI/WAI-AGE/

Future updates:
* Expand discussion of the overlap between making a website accessible for mobile phones and for people with disabilities, and how that impacts the business case for accessibility. (http://www.w3.org/WAI/mobile/)
* Create an Appendix that lists case studies, articles, and other supporting material.

EOWG:
"Developing a Web Accessibility Business Case for Your Organization" is developed within WAI's Education and Outreach Working Group (EOWG), whose home page is: http://www.w3.org/WAI/EO/

WAI-AGE:
WAI-AGE is a European Commission IST Specific Support Action, with the goal of increasing accessibility of the Web for older people as well as for people with disabilities. See: http://www.w3.org/WAI/WAI-AGE/

Feel free to circulate this message to other lists; please avoid cross-postings as possible.

Regards,
~ Shawn Lawton Henry, EOWG Chair
& Andrew Arch, for the WAI-AGE Project http://www.w3.org/WAI/WAI-AGE


-----
Shawn Lawton Henry
W3C Web Accessibility Initiative (WAI)
e-mail: shawn@w3.org
phone: +1.617.395.7664
about: http://www.w3.org/People/Shawn/
Received on Thursday, 25 June 2009 16:57:30 GMT

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