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RE: Fw: putting reader text in hidden <div> tags / adding pauses

From: Terry Brainerd Chadwick <tbchad@tbchad.com>
Date: Mon, 03 Dec 2001 17:20:52 -0800
Message-Id: <>
To: Jim Thatcher <jim@jimthatcher.com>, w3c-wai-ig@w3.org
Jim Thatcher wrote:
>I grant that alt text on a "spacer image" is a hack, as is making links
>hidden by using same foreground and background colors. This may be offensive
>to purists but these hacks work.

Making links hidden by using the same foreground and background colors is 
also a sure way to get your website banned by almost all of the major 
search engines.  A couple of people during this discussion have mentioned 
this with a question mark, as if it might not be true.  There is no 
question.  You might get away with invisible text for a while, but if 
anyone alerts a search engine to your use of invisible text your site will 
be deleted and you will be labeled a spammer.  Several of the search 
engines also look for attribute tags with the same, or almost similar, 
color codes.  This causes a lot of problems for designers who aren't trying 
to spam but create a table where the table background is different than the 
page background and the table text is the same color as the page background.

It doesn't matter if you don't intend to spam.  The search engines can't 
tell the difference, and a competitor won't point out the difference, just 
the infraction.  This may not be a problem if you don't design commercial 
sites or don't need your site listed on search engines.  If you do, don't 
use it.


Terry Brainerd Chadwick, InfoQuest! Information Services
mailto:tbchad@tbchad.com         http://www.tbchad.com
Website Optimization for Accessibility, Content, Search & Usability
Received on Monday, 3 December 2001 20:20:55 UTC

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