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Re: Suggested for Biz Case slides

From: Robert Yonaitis <ryonaitis@gmail.com>
Date: Fri, 8 Apr 2011 17:44:03 -0400
Message-ID: <BANLkTimVV1NvfpW_JsYLd+2Jca9ezFZZGg@mail.gmail.com>
To: EOWG <w3c-wai-eo@w3.org>
>
> Sharon and Group
>
> I have been following this thread a bit. I think that trying to focus on
> one Slide for all students/targets  (learners) may be the problem with the
> Biz case slides. If you look at everyone on this mailing list it is clear
> that we all have great prior knowledge in the  topic area (accessibility).
> In addition we have set feelings about the content being presented in the
> presentation.
>
> What I think is probably a problem here is the one size fits all approach.
> I think personally I would focus on questions like:
>
>
>    - What is the target Population for this case study
>    - What are the motivations that the viewer or learner would have that
>    led them to viewing the biz case
>    - What do we believe the target audience believes re the W3C and how
>    can this be used toward the advantage or goals of this presentation
>
> In addition how can the presentation be written to improve acceptance and
> distribution amongst different target audiences.
>
> In addition is there relevance and importance to the first graph and is
> there ways to present the same without the anecdotal numbers just by
> switching domain from Accessibility to QA. Does a simple switch to QA for
> the importance of building Accessibility in versus building it onto a site
> provide the financial justification that I believe this business case is
> looking for.
>
> While I may have concerns about this business case and fears that it
> decreases the validity of the information it is presenting (see
> http://yonaitis.blogspot.com/2011/04/what-is-goal-of-w3c-presentation-web.html )
> in the eyes of business people or engineers who are unfamiliar with
> accessibility - I do not believe it is more then a few tweaks off from being
> successful in educating people to the important business reasons to to build
> accessible, and additionally the large social reasons to build accessible.
>
> I find in business that sometimes a sale is won or lost because of a social
> position, this also is something that business people will respond to
> without the need to display anecdotal numbers. Once someone agrees that
> building accessible matters to business then the build from the start is a
> no brainier to an engineer.
>
> Maybe that means this would be best as two cases: One for building in
> versus building on and another for a business case that is not only focused
> on money but on a businesses competitive edge.
>
> Thanks for your time in reading this.
>
> Very Respectfully,
> Rob Yonaitis
>
> On Fri, Apr 8, 2011 at 4:51 PM, Sharron Rush <srush@knowbility.org> wrote:
> >
> > I did this in just a few minutes, but the idea is what I am trying to
> convey
> > rather than the graphic design itself.  I am sure someone can improve it.
> >
> > In this case, there are no numbers or graphs that people will expect to
> > relate to an actual case study.  it is clear that the ideas are
> conceptual.
> >
> > Whether they are as persuasive, well that's the question now, I guess.
> >
> > best,
> > Sharron
> >
> >
> ------------------------------------------------------------------------------------------------------------
> > Sharron Rush |  Executive Director  |  www.Knowbility.org |  512
> 305-0310
> > Equal access to technology for people with disabilities
>
>
>
> --
> Rob Yonaitis
> http://www.yonaitis.com/ | http://twitter.com/ryonaitis
>
>


-- 
Rob Yonaitis
http://www.yonaitis.com/ | http://twitter.com/ryonaitis
Received on Monday, 11 April 2011 15:01:06 GMT

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