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Re: Excellent News for LOD: Yahoo Provides Tool for RDFa+GoodRelations for Site Owners

From: Martin Hepp (UniBW) <martin.hepp@ebusiness-unibw.org>
Date: Wed, 15 Jul 2009 23:02:25 +0200
Message-ID: <4A5E43E1.20700@ebusiness-unibw.org>
To: Seth Russell <russell.seth@gmail.com>
CC: semantic-web at W3C <semantic-web@w3c.org>, "public-lod@w3.org" <public-lod@w3.org>
Hi Seth:

>Well at first blush this is good news.  But then why do we want to use
>a  vocabulary like product:listPrice which is locked to a specific
>yahoo domain: http://search.yahoo.com/searchmonkey/product/ ?  Is
>Google going to come along with another different word for that?  Then
>which one does a catalog owner choose?


Note that the Yahoo "product" vocabulary is a legacy from earlier 
vocabularies. You can use pure GoodRelations for 99% iof the current 
usages of that vocabulary and it will be equally honored by 
SearchMonkey, afaik. Make sure you click on the "RDFa + GoodRelations" 
tab at

http://developer.search.yahoo.com/help/objects/product

So you can also use

    <div rel="gr:offers">
       <div typeof="gr:Offering">

      <!-- Two price specifications: a list price and a sale price -->
      <div rel="gr:hasPriceSpecification">
          <span property="gr:hasCurrencyValue">34.99</span>
          <span property="gr:hasCurrency">USD</span>
      </div>


etc.

I will publish a more complete example at

http://www.ebusiness-unibw.org/wiki/GoodRelations_Examples

shortly.

>  Is
>Google going to come along with another different word for that?  Then
>which one does a catalog owner choose?


I am currently in contact with Google and trying to communicate the 
advantages of using standard vocabularies for meta-data, and I think 
there are strong arguments.

Also note that it is fairly easy to transform any Google-specific 
mark-up into standardized GoodRelations mark-up, and that several 
related tools are in the making.

Best
Martin


Seth Russell wrote:
> Well at first blush this is good news.  But then why do we want to use
> a  vocabulary like product:listPrice which is locked to a specific
> yahoo domain: http://search.yahoo.com/searchmonkey/product/ ?  Is
> Google going to come along with another different word for that?  Then
> which one does a catalog owner choose?
>
> Re this example from the referenced page:
>
> <div typeof="product:Product"
>     xmlns:product="http://search.yahoo.com/searchmonkey/product/"
>     xmlns:rdfs="http://www.w3.org/2000/01/rdf-schema#">
>
>     <span property="product:listPrice">27.99</span>
>     <span property="product:currency" content="USD" />
>
>     <span property="rdfs:label">Startech Serial ATA Cable - 45.72cm - Red</span>
> </div>
>
> --
> Seth Russell
> www.speaktomecatalog.com
>
>
> On Thu, Jul 9, 2009 at 8:24 AM, Martin Hepp (UniBW)
> <martin.hepp@ebusiness-unibw.org> wrote:
>   
>> Dear all:
>>
>> Great news: ANY site owner in the world has now a clear incentive to add GoodRelations meta-data in RDFa to his/her page:
>>
>> As of now, Yahoo will display price and offering details and other
>> meta-data of any e-commerce Web page if the site owner uses GoodRelations vocabulary elements.
>>
>> Previously, such data was only used within special applications
>> developed in the Yahoo ecosystem. Now, every site owner can add
>> meta-data to enhance the search results of offers in Yahoo.
>>
>> Just go to
>>
>> http://developer.search.yahoo.com/help/objects/product
>>
>> and click on the tab "RDFa - GoodRelation".
>>
>> The tool generates mark-up patterns for copy-and paste into xhtml page content.
>>
>> Thanks to Peter Mika and everybody at Yahoo for this initiative! It will
>> for sure help lower the entrance barrier for any business to use
>> Semantic Web technology in general and GoodRelations in particular.
>>
>> Screenshots are at
>>
>> http://www.ebusiness-unibw.org/wiki/GoodRelations_and_Yahoo_SearchMonkey
>>
>> Best wishes
>>
>> Martin
>>
>> --------------------------------------------------------------
>> martin hepp
>> e-business & web science research group
>> universitaet der bundeswehr muenchen
>>
>> e-mail:  mhepp@computer.org
>> phone:   +49-(0)89-6004-4217
>> fax:     +49-(0)89-6004-4620
>> www:     http://www.unibw.de/ebusiness/ (group)
>>         http://www.heppnetz.de/ (personal)
>> skype:   mfhepp
>> twitter: mfhepp
>>
>> Check out the GoodRelations vocabulary for E-Commerce on the Web of Data!
>> ========================================================================
>>
>> Webcast:
>> http://www.heppnetz.de/projects/goodrelations/webcast/
>>
>> Talk at the Semantic Technology Conference 2009:
>> "Semantic Web-based E-Commerce: The GoodRelations Ontology"
>> http://tinyurl.com/semtech-hepp
>>
>> Tool for registering your business:
>> http://www.ebusiness-unibw.org/tools/goodrelations-annotator/
>>
>> Overview article on Semantic Universe:
>> http://tinyurl.com/goodrelations-universe
>>
>> Project page and resources for developers:
>> http://purl.org/goodrelations/
>>
>> Tutorial materials:
>> Tutorial at ESWC 2009: The Web of Data for E-Commerce in One Day: A Hands-on Introduction to the GoodRelations Ontology, RDFa, and Yahoo! SearchMonkey
>>
>> http://www.ebusiness-unibw.org/wiki/GoodRelations_Tutorial_ESWC2009
>>
>>
>>
>>
>>
>>
>> --
>> --------------------------------------------------------------
>> martin hepp
>> e-business & web science research group
>> universitaet der bundeswehr muenchen
>>
>> e-mail:  mhepp@computer.org
>> phone:   +49-(0)89-6004-4217
>> fax:     +49-(0)89-6004-4620
>> www:     http://www.unibw.de/ebusiness/ (group)
>>         http://www.heppnetz.de/ (personal)
>> skype:   mfhepp
>> twitter: mfhepp
>>
>> Check out the GoodRelations vocabulary for E-Commerce on the Web of Data!
>> ========================================================================
>>
>> Webcast:
>> http://www.heppnetz.de/projects/goodrelations/webcast/
>>
>> Talk at the Semantic Technology Conference 2009:
>> "Semantic Web-based E-Commerce: The GoodRelations Ontology"
>> http://tinyurl.com/semtech-hepp
>>
>> Tool for registering your business:
>> http://www.ebusiness-unibw.org/tools/goodrelations-annotator/
>>
>> Overview article on Semantic Universe:
>> http://tinyurl.com/goodrelations-universe
>>
>> Project page and resources for developers:
>> http://purl.org/goodrelations/
>>
>> Tutorial materials:
>> Tutorial at ESWC 2009: The Web of Data for E-Commerce in One Day: A Hands-on Introduction to the GoodRelations Ontology, RDFa, and Yahoo! SearchMonkey
>>
>> http://www.ebusiness-unibw.org/wiki/GoodRelations_Tutorial_ESWC2009
>>
>>
>>
>>     
>
>
>   

-- 
--------------------------------------------------------------
martin hepp
e-business & web science research group
universitaet der bundeswehr muenchen

e-mail:  mhepp@computer.org
phone:   +49-(0)89-6004-4217
fax:     +49-(0)89-6004-4620
www:     http://www.unibw.de/ebusiness/ (group)
         http://www.heppnetz.de/ (personal)
skype:   mfhepp 
twitter: mfhepp

Check out the GoodRelations vocabulary for E-Commerce on the Web of Data!
========================================================================

Webcast:
http://www.heppnetz.de/projects/goodrelations/webcast/

Talk at the Semantic Technology Conference 2009: 
"Semantic Web-based E-Commerce: The GoodRelations Ontology"
http://tinyurl.com/semtech-hepp

Tool for registering your business:
http://www.ebusiness-unibw.org/tools/goodrelations-annotator/

Overview article on Semantic Universe:
http://tinyurl.com/goodrelations-universe

Project page and resources for developers:
http://purl.org/goodrelations/

Tutorial materials:
Tutorial at ESWC 2009: The Web of Data for E-Commerce in One Day: A Hands-on Introduction to the GoodRelations Ontology, RDFa, and Yahoo! SearchMonkey

http://www.ebusiness-unibw.org/wiki/GoodRelations_Tutorial_ESWC2009






Received on Wednesday, 15 July 2009 21:04:27 UTC

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