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Re: ACTION-335 logotypes and ISSUE-96 discussion

From: Serge Egelman <egelman@cs.cmu.edu>
Date: Mon, 19 Nov 2007 11:28:28 -0500
Message-ID: <4741B9AC.4030605@cs.cmu.edu>
To: "Hallam-Baker, Phillip" <pbaker@verisign.com>
CC: Johnathan Nightingale <johnath@mozilla.com>, W3C WSC Public <public-wsc-wg@w3.org>

They certainly might have seen that 8.6% decrease, however this was not 
a controlled study and therefore you cannot claim that this was because 
of their certificate.  Post hoc ergo propter hoc.


Hallam-Baker, Phillip wrote:
> The evidence here is from a statement made by the company at the recent VeriSign analyst day. I am trying to get a concrete reference.
> OK we can dispute the accuracy of the statement as it was made by a vendor that could be accused as being self interested. But unlike the statements in the litterature the claim was made under civil and criminal penalties. Making a knowingly false statement to investors is a pretty serious offense these days.
> Not beyond dispute but no source of information is. 
>> -----Original Message-----
>> From: Johnathan Nightingale [mailto:johnath@mozilla.com] 
>> Sent: Wednesday, November 14, 2007 10:29 AM
>> To: Hallam-Baker, Phillip
>> Cc: W3C WSC Public
>> Subject: Re: ACTION-335 logotypes and ISSUE-96 discussion
>> On 14-Nov-07, at 9:51 AM, Hallam-Baker, Phillip wrote:
>>> I know that nobody looks at the padlock icon, I didn't need 
>> a study to 
>>> tell me that. But Overstock certainly would not be seeing an 8.6% 
>>> decrease in cart abandonment rates if nobody was noticing the 
>>> indicata.
>> Hey Phil,
>> Is this a fact-in-evidence that I missed?  Maybe at the last 
>> face to face?  Real world information like this, even if it's 
>> more anecdotal than rigorous, is helpful for framing debate, 
>> so if at all possible, I would appreciate any extra 
>> information you can offer the list on this topic.
>> Cheers,
>> J
>> ---
>> Johnathan Nightingale
>> Human Shield
>> johnath@mozilla.com

PhD Candidate
Vice President for External Affairs, Graduate Student Assembly
Carnegie Mellon University

Legislative Concerns Chair
National Association of Graduate-Professional Students
Received on Monday, 19 November 2007 16:29:05 UTC

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