Re: [w3ctag/design-reviews] Event-Level Click Conversion Measurement API (#418)

@hober It's helpful to be more precise than just saying "privacy", and indeed the [list of high-level threats in the Target Privacy Threat Model](https://w3cping.github.io/privacy-threat-model/#high-level-threats) that PING is working on should give us the language to communicate better here.

A lot of this proposal is focused on threat "Unexpected Recognition, cross-site" — that is, on preventing anyone from recognizing the same user across two different sites.  We talked about why that was our primary focus in our [privacy model explainer](https://github.com/michaelkleber/privacy-model).  Fixing that problem definitely is "meaningful privacy protection".

The impression ID here is deliberately large enough to uniquely identify which ad impression it was that converted, so it also allows a small amount of what the Privacy Threat Model calls "information disclosure".  That's the "rate-limited, low-entropy, noisy message channel" that @csharrison described.  Putting the browser in control of the rate, entropy, and noise is _also_ a "meaningful privacy protection".  And sure, blocking information flow altogether is of course "more private", it also doesn't solve the problem at hand.


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Received on Thursday, 7 November 2019 15:23:16 UTC