Re: [w3ctag/design-reviews] Event-Level Click Conversion Measurement API (#418)

> So, by that logic, you don't believe your proposal gets meaningful privacy protection. Noted.

I don't think that's a fair characterization. My statement was about the size of the impression id, i.e. the publisher-side identifier. An identifier on its own, even a high-entropy one, isn't necessarily bad for privacy even if it can be used to identify a user. For instance, the fetch() API can be used to send arbitrarily large identifiers to any site.

The privacy sensitive aspect of this API is what information is allowed to be _joined_ with this publisher-side identifier that couldn't before (i.e. what this gives you over using the fetch API). In this case, we allow a noisy, very low entropy (e.g. 3 bit) cross site identifier to be joined, gated on a click and some action on the advertiser site (a conversion). Abstractly, the API introduces something like a rate-limited, low-entropy, noisy message channel from advertisers --> publishers, where messages can only be sent on clicks. 

The privacy of the API would be improved if the impression side ID were < 32 bits, but I still think the API has meaningful privacy protections.

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Received on Thursday, 7 November 2019 00:37:50 UTC