Logo Reviews with the Agencies -- Need Review Date and Review Process Timeline Input

Hi All,

I have three agencies that will be ready to review their concepts for the logo design (as provided in the attached brief).  I would like to schedule 30 minutes for each of the agencies to reveal and explain their concept designs.  FYI, all three agencies are on the west coast.

The agencies will be ready to begin the reviews on August 16th.  I would like to setup a 1 hour 30minute block of time to make the scheduling easier.  Is it possible to hold the review sessions immediately following our normal meeting THIS Friday?  If not, can you suggest another time?

The second thing I'd like to propose is about the process.  I'd like to ask each of you to take the designs and review them within your respective companies.  Ideally this review will also include a branding expert.  The reasoning is we all have different tastes.  But brands have quantifiable components, which should be a strongly weighted factor in selecting the winning concept.  I would like to tell the agencies that by August 23 we will have a decision on the winning concept.  It is important to move quickly if we're to hold to the October schedule.

This will mean you can have 3 days for review, then we should all synch-up with our selections mid next week.  We can then figure out, collectively, what concept should be selected.

I'm open to any changes to this process.  I'm proposing it because I have implemented on similar for a consortium branding process in the past.

Please let me know if the proposed review day/time is workable, and if the process timeline is acceptable.

Thanks,
Troy

Troy Allison | Intel Corporation | SSG Group Marketing, Open Source Ecosystem Marketing | 702-466-5438  | 702-556-5503 C

Received on Wednesday, 14 August 2013 21:50:30 UTC