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Re: Implementing schema.org at a major academic publisher

From: Laura Dawson <Laura.Dawson@bowker.com>
Date: Thu, 5 Sep 2013 17:20:26 +0000
To: "lazarus@lazaruscorporation.co.uk" <lazarus@lazaruscorporation.co.uk>, "public-vocabs@w3.org" <public-vocabs@w3.org>
Message-ID: <CE4E33ED.4E9FF%laura.dawson@bowker.com>
Hi, Paul - 

In answer to your final question - I recently ran across a self-published
author who marked up her website with Book markup. Once my shock wore off,
I had a look - her website ranks pretty high for a couple of innocuous
keywords. (If you Google the words "carry" and "horn", her book listing
"To Carry the Horn" is up VERY high, considering it's a self-published
author with no marketing resources.) She does not choose to put her books
into Google Books, so she probably won't get a Knowledge Graph, but
nevertheless her book is extremely discoverable. So that's tangible.

Her website is here, for reference: http://perkunaspress.com/wp/.

I'll be doing some experimentation on my own title at some stage and I can
share results when I see them.

- L

Laura Dawson
Product Manager, Identifier Services
http://www.isni.org
http://www.selfpublishedauthor.com

ISNI 0000 0004 1029 5439
Bowker | 630 Central Avenue | New Providence, NJ 07974 USA |

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On 9/5/13 1:10 PM, "Paul Watson" <lazarus@lazaruscorporation.co.uk> wrote:

>Hi
>
>Although so far I've been contributing to this list as an artist wanting
>to create Schema.org/VisualArtwork for use on my art website, I am also
>the Web & Application Development Manager for a major academic
>publishing company (publishing books & journals in Humanities,
>Social/Behavioural Sciences, Science, Technology, & Medicine).
>
>I've managed to generate some initial interest in implementing
>schema.org with RDFa across the hundreds of websites we run, and now I
>need to put together a detailed proposal to get the go-ahead.
>
>I've already included the benefits in terms of enriched search engine
>listings (particularly when using the Review and Product/Offering types)
>and marking up breadcrumb menus.
>
>I'd like to ask the help of this list to provide some of the following:
>
>1. Does anyone have any real-world examples of websites using the
>Schema.org/AlignmentObject type (the properties from the LRMI
>specification)?
>2. Can anyone give me some examples of how implementing the above
>LRMI/Schema.org properties will benefit a website hosting learning
>resources?
>3. Since our journal articles are already in Google Scholar etc, what
>would be a tangible benefit of marking them up using
>http://schema.org/ScholarlyArticle ?
>4. How would our websites selling academic books/ebooks benefit if they
>were marked up with the http://schema.org/Book markup ?
>
>Any help would be gratefully received!
>
>Paul
>
>
>
>
>
Received on Thursday, 5 September 2013 17:21:08 UTC

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