W3C home > Mailing lists > Public > public-vocabs@w3.org > July 2013

Re: Ease of adoption

From: Wes Turner <wes.turner@gmail.com>
Date: Mon, 29 Jul 2013 11:33:45 -0500
Message-ID: <CACfEFw_wHPgpFgS1yx9K_sMjSVAViX7ZwFKNGjzBZug2LSakXg@mail.gmail.com>
To: Martin Hepp <martin.hepp@ebusiness-unibw.org>
Cc: Dave Pawson <dave.pawson@gmail.com>, public-vocabs@w3.org, Dan Brickley <danbri@google.com>
+1. http://en.m.wikipedia.org/wiki/Schema.org
On Jul 29, 2013 10:46 AM, "Martin Hepp" <martin.hepp@ebusiness-unibw.org>
wrote:

> Here is my suggestion for a new intro:
>
> "Many individuals and organizations use the Web to articulate their
> messages: companies offer products, newspapers present news, bloggers share
> opinions, etc.
> Historically, the most relevant audience for a Web site were humans - they
> found your Web site via a search engine and then consumed the information
> from your site directly in their Web browsers.
>
> Now, there are more and more digital devices between a Web site and its
> target audience, and they cover a bigger share of the process of using
> information from the Web. For instance, nowadays, the most relevant results
> in a search engine are often not "main" pages, but deep, detailed links
> into a Web site.
>
> As a consequence, the decision for or against a product, restaurant,
> newspaper, etc., -- in other words: your offer --, is made already in the
> search results returned by the Web search engine. The better the search
> engine understands the information inside your pages, the better it can
> select, summarize, and present it to the target audiences.
>
> Schema.org is a standard for marking-up the information in your Web
> content in a way that search engines and other computer-based services can
> understand. In database terminology, the structures used to represent
> information as data are called a "schema". Schema.org defines a common
> schema for the interface between your Web content and search engines. It
> allows search engines and other services to better extract and understand
> your site.
>
> Why bother? Site owners spend a lot of effort for optimizing the user
> experience of their site for human visitors, with stylesheets, icons, font
> choices, etc. Schema.org is the next step: Optimizing the user experience
> for your site when it is presented to your target audience by a search
> engine, a mobile application, a browser extension, or any new digital
> intermediary that may be in between."
>
> Best
>
> Martin Hepp
>
> PS: I offer this text under Creative Commons CC BY 3.0 ;-)
>
> On Jul 29, 2013, at 5:17 PM, Dave Pawson wrote:
>
> > On 29 July 2013 15:23, Wes Turner <wes.turner@gmail.com> wrote:
> >>
> >> On Jul 29, 2013 3:53 AM, "Dave Pawson" <dave.pawson@gmail.com> wrote:
> >>>
> >>> Reading http://schema.org/docs/gs.html (IMHO) I don't see the
> salesmans
> >>> version,
> >>> a trainers view of the ideas behind schema.org.
> >>>
> >>> Has anyone started to think of how a web monkey or home user might be
> >>> persuaded
> >>> to adopt microdata for their own usage?  E.g. taking the user
> perspective?
> >>> Dan and others may well find their way round schema.org, but it isn't
> so
> >>> easy
> >>> to get started when a new user comes across it?
> >>
> >> When you say "taking the user perspective", what exactly do you mean by
> >> that? How are you suggesting the pitch should be modified in order to
> reach
> >> the target audience?
> >
> > IMHO that says it, succinctly and for a knowledgeable audience.
> >  If you look at intro type books (dummys ... etc), there is much more
> > of a sell there. Persuasion as to why this tech is useful for them,
> > meets an objective the reader may have?
> >
> > E.g. "A collection of schemas"... WTF is a schema...?
> >
> > " html tags, that webmasters can use to markup their pages in ways
> > recognized by major search providers."
> >  Oh - that's not me then, I'm not a webmaster...
> >
> > I.e just the slant?
> >
> > Does that make sense?
> >
> > regards DaveP
> >
> >
> >>
> >> schema.org has a fairly great description:
> >>
> >> """
> >> What is Schema.org?
> >> This site provides a collection of schemas, i.e., html tags, that
> webmasters
> >> can use to markup their pages in ways recognized by major search
> providers.
> >> Search engines including Bing, Google, Yahoo! and Yandex rely on this
> markup
> >> to improve the display of search results, making it easier for people to
> >> find the right web pages.
> >> Many sites are generated from structured data, which is often stored in
> >> databases. When this data is formatted into HTML, it becomes very
> difficult
> >> to recover the original structured data. Many applications, especially
> >> search engines, can benefit greatly from direct access to this
> structured
> >> data. On-page markup enables search engines to understand the
> information on
> >> web pages and provide richer search results in order to make it easier
> for
> >> users to find relevant information on the web. Markup can also enable
> new
> >> tools and applications that make use of the structure.
> >> A shared markup vocabulary makes it easier for webmasters to decide on a
> >> markup schema and get the maximum benefit for their efforts. So, in the
> >> spirit of sitemaps.org, search engines have come together to provide a
> >> shared collection of schemas that webmasters can use.
> >> """
> >>
> >> schema.org/docs/gs.html has the following heading structure:
> >>
> >> Getting started with schema.org
> >> * How to mark up your content using Microdata
> >>   * Why use Microdata? [what about RDFa, these days]
> >> * Using the schema.org vocabulary
> >> * Advanced-topic: machine-understandable versions of information
> >>
> >>> The other side of this is the breadth of options? How might the
> >>> increasingly large
> >>> number of terms be 'filtered' for use by  the man in the street to
> >>> optimise his/her
> >>> chances of a search engine result?
> >>>
> >>> I think this aspect could and should be given consideration as the
> size of
> >>> the main term set increases.
> >>>
> >>> Just a thought. Is there work being done in this area?
> >>
> >> There is a fair amount of research regarding meta tag stuffing in
> regards to
> >> SEO.
> >>
> >>>
> >>> regards
> >>>
> >>> --
> >>> Dave Pawson
> >>> XSLT XSL-FO FAQ.
> >>> Docbook FAQ.
> >>> http://www.dpawson.co.uk
> >>>
> >>
> >> IMHO, from an en-US perspective, the copy text for the schema.orgOntology:
> >>
> >> * is fairly verbose
> >> * could have a few more bullet points
> >> * could be updated to reference the supported formats
> >>  (RDF/XML, Turtle, JSON-LD, N3, NTriples, HTML5 Microdata, and *RDFa*)
> >> * could more directly allude to schema.rdfs.org and
> >> http://schema.rdfs.org/tools.html
> >> * could link to topical Wikipedia pages
> >>
> >> Wikipedia pages
> >>
> >> * /Linked_data
> >> * /Semantic_web
> >> * /Microdata_(HTML)
> >>
> >> I collected a number of Wikipedia links that may be useful for, as you
> put
> >> it, teh "web monkey and home user" here:
> >>
> http://www.reddit.com/r/semanticweb/comments/1dvakc/schemaorgdataset_standard_schema_for_linked_data/
> >>
> >> Please feel free to share and incorporate this research.
> >
> >
> >
> > --
> > Dave Pawson
> > XSLT XSL-FO FAQ.
> > Docbook FAQ.
> > http://www.dpawson.co.uk
> >
>
> --------------------------------------------------------
> martin hepp
> e-business & web science research group
> universitaet der bundeswehr muenchen
>
> e-mail:  hepp@ebusiness-unibw.org
> phone:   +49-(0)89-6004-4217
> fax:     +49-(0)89-6004-4620
> www:     http://www.unibw.de/ebusiness/ (group)
>          http://www.heppnetz.de/ (personal)
> skype:   mfhepp
> twitter: mfhepp
>
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Received on Monday, 29 July 2013 16:34:13 UTC

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