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Re: Third-Party Web Tracking: Policy and Technology Paper outlining harms of tracking

From: Alan Chapell <achapell@chapellassociates.com>
Date: Thu, 11 Oct 2012 14:44:35 -0400
To: Walter van Holst <walter.van.holst@xs4all.nl>, <public-tracking@w3.org>
Message-ID: <CC9C88FF.232A5%achapell@chapellassociates.com>
Hi Walter - Thanks for forwarding. This paper was published in 2002,
correct?


A few comments below inline

On 10/11/12 1:30 PM, "Walter van Holst" <walter.van.holst@xs4all.nl> wrote:

>On 10/11/12 7:19 PM, Jeffrey Chester wrote:
>> Alan.  Could you please clarify.  Are you saying that you and/or your
>> clients believe that the loss of privacy from contemporary digital
>> marketing practices is not a "harm."  This will help in the discussion.
>
>To add to this conversation, I think this article in the Journal of
>Business Ethics may shed some light on the issue for those unaware of
>the dangers of tracking and/or unaware of the current theories in
>business ethics:
>
>Electronic Monitoring and Privacy Issues in Business-Marketing: The
>Ethics of the DoubleClick Experience
>
>The paper examines the ethics of electronic monitoring for advertising
>purposes and the implications for Internet user privacy using as a
>backdrop DoubleClick Inc's recent controversy over matching previously
>anonymous user profiles with personally identifiable information. It
>explores various ethical theories that are applicable to understand
>privacy issues in electronic monitoring.

>It is argued that, despite the
>fact that electronic monitoring always constitutes an invasion of
>privacy, it can still be ethically justified on both Utilitarian and
>Kantian grounds. From a Utilitarian perspective the emphasis must be on
>minimizing potential harms.

Interesting point. And very relevant to this discussion. As I'm providing
input into Permitted Uses, I've argued for some flexibility so as to avoid
putting third parties in a position where they are conflicting either with
DNT or another competing standard. This argument has received some
pushback. Some in the group believe that DNT should just trump all
competing or conflicting standards - which I believe is impractical.

Therefore, I've asked Jeff, Jonathan and others for some real-life
examples on the harms they are trying to minimize so that I can help
tailor Permitted Uses to address those harms. Thus far, I've received
information on a) harms that are out of the scope of DNT, b) high level
examples that are incredibly vague to as to make it almost impossible to
find practical approaches to address the purported harms in our work here.
If this is all they can offer, well then it might be time to remove those
objections to my request for flexibility in Permitted Users so the group
can move forward productively.


>From a Kantian perspective the emphasis must
>be on giving users complete information so that they can make informed
>decisions as to whether they are willing to be monitored.


This speaks less to the harm issue, and more towards the benefits of
requiring the browsers to "give() users complete information" and very
clearly describe what DNT means. Do you agree?




>Considering
>the Internet advertising industry's current actions, computer users and
>government regulators would be well advised, both practically and
>ethically, to move to a user control model in electronic monitoring.
>
>Full text can be retrieved through
>http://www.springerlink.com/content/vh9769lbpr09486c/
>
>Regards,
>
> Walter
>
>
>
Received on Thursday, 11 October 2012 18:45:11 UTC

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