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Re: ISSUE-28: MRC presentation

From: Jeffrey Chester <jeff@democraticmedia.org>
Date: Mon, 05 Nov 2012 07:03:58 -0500
Cc: Alan Chapell <achapell@chapellassociates.com>, "Dobbs, Brooks" <Brooks.Dobbs@kbmg.com>, "public-tracking@w3.org" <public-tracking@w3.org>, Chris Mejia <chris.mejia@iab.net>, Ed Felten <ed@felten.com>
Message-id: <6DA01CE3-F153-4909-9D85-5ACC8FD0B38A@democraticmedia.org>
To: Rigo Wenning <rigo@w3.org>
Rigo.  The use case needs to reflect where the industry is headed and how it impacts online--not just a look backward.  The transformation of measurement to better accommodate cross-platform user profiling/targeting is the context in this discussion, in my opinion.  However, I am happy for a MRC represent to initially make a sole presentation.  (Apologies for interfering with your weekend travels!)

Jeff

But I am happy to initially 
Jeffrey Chester
Center for Digital Democracy
1621 Connecticut Ave, NW, Suite 550
Washington, DC 20009
www.democraticmedia.org
www.digitalads.org
202-986-2220

On Nov 5, 2012, at 5:16 AM, Rigo Wenning wrote:

> All, 
> 
> why do you do that to me only on Fridays when I'm traveling? Jeff, I 
> suggested to invite someone from MRC to answer the questions Chris 
> and Brooks weren't able to answer. This is for our information to 
> find out whether we really need the data collection. 
> 
> This is done because the experts here will have a better 
> understanding of what MRC does and what that means for us. 
> 
> Ed had already very pertinent questions: 
> - is it mandatory to collect data 
> - how do they handle people opting out
> 
> I saw other nice questions on the mailing-list. 
> - the EU folks do not need personal data for outreach. Does the MRC 
> need personal data, how much and for how long? 
> 
> This was linked to Amy's proposal on overruling legal regimes that 
> created the big discussion. It is one of the use cases we haven't 
> resolved and want to resolve. It is affecting many things like 
> permitted uses and the collection limitation principle and thus also 
> affects the EU plans. 
> 
> So the more we know about this use case, the better we can assess 
> how we can address it. And Jeff, I don't think it will be sufficient 
> for industry to just say: "This is the way it is and we will collect 
> data happy ever after". I don't think having someone present and 
> being able to ask questions is already drawing conclusions. 
> 
> Rigo
> 
> On Friday 02 November 2012 10:43:33 Jeffrey Chester wrote:
>> Suddenly there is a request to have MRC present. 
Received on Monday, 5 November 2012 12:05:02 UTC

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