W3C home > Mailing lists > Public > public-tracking@w3.org > February 2012

Re: Deciding Exceptions (ISSUE-23, ISSUE-24, ISSUE-25, ISSUE-31, ISSUE-34, ISSUE-49)

From: Geoff Gieron - AdTruth <ggieron@adtruth.com>
Date: Fri, 10 Feb 2012 16:43:29 +0000
To: Shane Wiley <wileys@yahoo-inc.com>, Jeffrey Chester <jeff@democraticmedia.org>, Matthias Schunter <mts@zurich.ibm.com>
CC: "public-tracking@w3.org" <public-tracking@w3.org>
Message-ID: <CB5A961E.DBF1%ggieron@adtruth.com>
Shane – excellent article and I could not agree more!  DNT through the browser is far more user friendly in terms of privacy and choice and we can all agree the current framework where cookies are used to stop use of cookies for tracking is humorous at best.  ComScore has done excellent research on the issue of cookie deletion of both 1st and 3rd party cookies and the numbers range from 30-40% a month which seriously impacts the ability to truly abide by user choice in terms of privacy.  DNT is a no brainer because it is not reliant on cookie and their continued crumbling – which is the beauty of what we are trying to accomplish here – user simply flips a switch to gain what they are looking for…privacy from Google to small ad networks – no exceptions or exemptions – simple choice – yes or no (and wiping cookies from your device does not reset your decision without your understanding).

Geoff Gieron
Business Development Strategist

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From: Shane Wiley <wileys@yahoo-inc.com<mailto:wileys@yahoo-inc.com>>
Date: Thu, 9 Feb 2012 15:17:37 -0800
To: Jeffrey Chester <jeff@democraticmedia.org<mailto:jeff@democraticmedia.org>>, Matthias Schunter <mts@zurich.ibm.com<mailto:mts@zurich.ibm.com>>
Cc: "public-tracking@w3.org<mailto:public-tracking@w3.org>" <public-tracking@w3.org<mailto:public-tracking@w3.org>>
Subject: RE: Deciding Exceptions (ISSUE-23, ISSUE-24, ISSUE-25, ISSUE-31, ISSUE-34, ISSUE-49)
Resent-From: <public-tracking@w3.org<mailto:public-tracking@w3.org>>
Resent-Date: Thu, 9 Feb 2012 23:18:20 +0000

Jeff,

I disagree and would reference recent presentations by Brill (IAPP 2011 - DC) and Leibowitz (DAA Partnering on DNT) that feel appropriate use limitations and hardening (persistence) of a user’s opt-out choice are the goal.

http://www.dmnews.com/daa-should-partner-with-browsers-on-do-not-track-says-ftc-chairman/article/216325/

- Shane

From: Jeffrey Chester [mailto:jeff@democraticmedia.org]
Sent: Thursday, February 09, 2012 3:03 PM
To: Matthias Schunter
Cc: public-tracking@w3.org<mailto:public-tracking@w3.org>
Subject: Re: Deciding Exceptions (ISSUE-23, ISSUE-24, ISSUE-25, ISSUE-31, ISSUE-34, ISSUE-49)

Regulators in both US and EU now say that its both collection and use that's the problem.  The US regulators understand that the industry has implemented a wide-ranging first+third party data collection system (ad exchanges are good example of this).  We will see greater focus on collection in regulatory policy debates.





Jeffrey Chester
Center for Digital Democracy
1621 Connecticut Ave, NW, Suite 550
Washington, DC 20009
www.democraticmedia.org<http://www.democraticmedia.org>
www.digitalads.org<http://www.digitalads.org>
202-986-2220

On Feb 9, 2012, at 5:50 PM, Matthias Schunter wrote:


Hi Team,

for DNT-related data,  Roy's assessment of the key regulatory concerns
matches my experience

Regards,
matthias

On 2/9/2012 10:49 PM, Roy T. Fielding wrote:

Judging from my personal discussions with regulators, I would not
say that data collection constraints are a significant concern.
Data sharing (on purpose or by failure to handle it properly) is
the primary concern.  Data retention beyond that necessary to
support user-consented operational uses, or in a form that is
unnecessary to support operational uses, is a concern.
Obtaining specific and informed consent is a concern.



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Received on Saturday, 11 February 2012 15:43:27 UTC

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