[action 63] naming our standard

As discussed in the last TC, as we increasingly advertise the work of 
our group, it becomes more important that we decide what we call it.

Possible option are:
'ITS 2.0'
pros: established brand
cons: focus on internationalisation whereas the delta is more related to 
localisation and even publication

'MLW-LT':
pros: matches name of the group
cons: perhaps not very descriptive of a standard

Other options might be to extend the ITS brand to encompass the stronger 
localisation, e.g
- Localisation and Internationalisation Tag Set (LITS)?

What are you opinions? Any other suggestions?

Regards,
Dave