W3C home > Mailing lists > Public > public-linked-json@w3.org > July 2011

Re: Branding?

From: Nathan <nathan@webr3.org>
Date: Tue, 26 Jul 2011 11:59:00 +0100
Message-ID: <4E2E9DF4.7040608@webr3.org>
To: Manu Sporny <msporny@digitalbazaar.com>
CC: Linked JSON <public-linked-json@w3.org>, Kingsley Idehen <kidehen@openlinksw.com>
Manu Sporny wrote:
> JSON-SD doesn't really roll off of the tongue... neither did JSON-LD or 
> RDFa. HTML is only used because it's been around forever... but it's a 
> pretty crappy brand name. Any thoughts on what this technology should be 
> called as we ready it for public consumption?
> 
> I was thinking: Structure
> 
> "Structure allows you to express Linked Data in JSON"
> 
> Yes, I realize that isn't entirely accurate, but tag-lines rarely are 
> accurate. Thoughts on branding the technology so that it's easy to drop 
> into a conversation without scaring Web developers away or making people 
> feel as if the conversation is going to take a scary turn toward 
> geek-speak?

To me the most important property of a name, is that it can easily be 
used as a reference when talking about that thing. In the web 
environment that means that I prefer unique names over brandable names.

If one searches for "structure", they likely will never find anything 
related to Structure-nee-JSON-LD; thus a name like JSON-LD or JSON-SD 
takes preference imho, as it's fairly unambiguous and thus useful.

Perhaps though we could shorten it further to JSD or JLD, or even, 
JS-Data :)

Best,

Nathan
Received on Tuesday, 26 July 2011 10:59:39 UTC

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