W3C home > Mailing lists > Public > public-linked-json@w3.org > July 2011

Re: Branding?

From: Sergio Fernández <sergio.fernandez@fundacionctic.org>
Date: Tue, 26 Jul 2011 13:17:52 +0200
Message-ID: <CAMR8oe3YGyfTznVJL0rHcWHBk63ypcQD8f+mtcafSe63qu5+tw@mail.gmail.com>
To: nathan@webr3.org
Cc: Manu Sporny <msporny@digitalbazaar.com>, Linked JSON <public-linked-json@w3.org>, Kingsley Idehen <kidehen@openlinksw.com>
+1 to JLD

On 26 July 2011 12:59, Nathan <nathan@webr3.org> wrote:
> Manu Sporny wrote:
>>
>> JSON-SD doesn't really roll off of the tongue... neither did JSON-LD or
>> RDFa. HTML is only used because it's been around forever... but it's a
>> pretty crappy brand name. Any thoughts on what this technology should be
>> called as we ready it for public consumption?
>>
>> I was thinking: Structure
>>
>> "Structure allows you to express Linked Data in JSON"
>>
>> Yes, I realize that isn't entirely accurate, but tag-lines rarely are
>> accurate. Thoughts on branding the technology so that it's easy to drop into
>> a conversation without scaring Web developers away or making people feel as
>> if the conversation is going to take a scary turn toward geek-speak?
>
> To me the most important property of a name, is that it can easily be used
> as a reference when talking about that thing. In the web environment that
> means that I prefer unique names over brandable names.
>
> If one searches for "structure", they likely will never find anything
> related to Structure-nee-JSON-LD; thus a name like JSON-LD or JSON-SD takes
> preference imho, as it's fairly unambiguous and thus useful.
>
> Perhaps though we could shorten it further to JSD or JLD, or even, JS-Data
> :)
>
> Best,
>
> Nathan
>
>



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Received on Tuesday, 26 July 2011 11:18:19 UTC

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