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Re: Demographics

From: <hallam@etna.ai.mit.edu>
Date: Thu, 11 Jul 96 15:40:51 -0400
Message-Id: <9607111940.AA01167@Etna.ai.mit.edu>
To: http-wg%cuckoo.hpl.hp.com@hplb.hpl.hp.com
Cc: hallam@etna.ai.mit.edu


Perhaps we need to address the following questions separately:-

1) What is the information that the Advertisers/Auditors want?
   I see this as beeing at two levels,

   1) What is the information they want to obtain?
   2) What measurements do they want to capture to achieve (1)

   Referer comes under (2) in my view, as do most protocol level
   hacks. The important question under (1) is "what financial 
   value will an advertiser recive from advertising at a site?"

2) What mechansims are needed to transport information captured 
	under (1) 

Note that in my Log file format and Proxy notification specs I 
worked mainly on the second issue and tried to make the transport
mechanism as separate as possible from the issue of what must be
transported.

A second scenario I think that the Newspapers in particular should
consider. Say I am a comuter who wants to download the Times each
night and pick up a loaded laptop on the way out to work. In that case
it would be very usefull for the laptop to inform the originator what
material was actually read the next time a download was taken.

This is a material benefit to the user - the newspaper can discover
what articles it publishes are important to readers and which they 
don't bother reading. 

[Yep Privacy issues up the Wazzo, privacy is only one ethical dimension 
however]

		Phill
Received on Thursday, 11 July 1996 12:39:31 EDT

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