W3C Internationalization Working Group

Outreach and Education Initiative

Proposed Activities

Developed by Acting Outreach and Education Caretaker, Suzanne Topping

Purpose

The W3C Internationalization Working Group Workshop held February 1, 2002 identified Outreach and Education as a target area for inclusion in the group’s re-chartering proposal. This document acts as a starting point for developing Outreach and Education initiatives.

Public Relations and Promotion

I would like to propose the following activities as potential starting points for outreach activities. This proposal would of course be revised, expanded, and refined if and when the W3C chooses to take on Outreach and Education as an initiative for the I18N WG.

Press

I rarely see coverage of W3C events or activities in the press and would therefore propose making publicity one of the Outreach focus areas.  This section describes some of the press opportunities I would take advantage of if given the go-ahead to proceed.

MultiLingual Computing and Technology Magazine

Given the readership of MultiLingual Computing and Technology, I would like to see a periodic update in the magazine about W3C I18N WG activities. These articles might appear on a quarterly or semi-annual basis. This may be something that the magazine is interested in covering regularly, even if the W3C does not formally approve the I18N Outreach initiative.

Other Publications

Periodic (perhaps quarterly) press releases related to W3C I18N WG activities would be sent to periodicals with a potentially interested readership.  Examples of these magazines are listed below.


Application Development Trends

Ariba

Baseline

Boardwatch

Business Integrator Journal

Certification

CFO

CIO

CIO Insight

Communications Convergence

Communications Solutions

Component Developer

CRN

Document Processing Technology

eAI Journal

EBN

Entrepreneur                     

eWeek

Information Week

Intelligent Enterprise

Interactive Week

Internet Week

IT Contractor

Managing Automation

MSDN Magazine

NetEconomy

Network Computing

Network Magazine

Optimize

Red Herring           

SD Times

Smart Partner

Software Development

Technology Investor

UPSIDE

VAR Business


Online Venues

Press releases and announcements regarding group activities could also be sent to a variety of online publications, email lists, etc. Some online venues could include (this is a representative list which needs to be expanded, particularly to include venues not specifically focused on software globalization issues):


Application Development Trends

EbXML-Dev discussion list

Global Reach Express

I18N_Prog discussion list

I18NdotNet discussion list

IBM developerWorks (http://www-106.ibm.com/developerworks/)

LanguageTech Net News

NELOCSIG discussion list

mozilla-i18n@mozilla.org

mozilla-l10n@mozilla.org

UN/CEFACT

www.globalization.com

www.i18n.com

www.localizationworks.com

Additional venues to be added…


Education

Educational initiatives need to be explored. Some initial ideas are to offer W3C-sponsered classes/seminars at industry forums, perhaps describing what the WG is and does, providing and overview of the character model, or presenting some of the guidelines, which is another potential W3C I18N WG initiative under evaluation. (Guidelines would prove to be a crucial part in W3C I18N education initiatives.)

This section to be expanded and developed.

Outreach and Collaboration

Connections should be made with appropriate globalization industry organizations such as the Localization Industry Standards Association (LISA), the Professional Association of Localization (PAL), OASIS, (include others) etc. Also, promotional efforts should be aimed at increased interaction with standards organizations such as ebXML (include others) etc.

This section to be expanded and developed.