Requirements for All Videos
For
all videos:
- Consider
description when planning videos. Where feasible, do
integrated description so don't need separate AD versions.
- Design
videos so any screen grabs of resources can be easily replaced later on.
Get source files as needed to support this (e.g., might want background
audio file separate).
Evaluation Introduction
Purpose[edit]
Introduce the core concepts of web accessibility evaluation, and introduce
different audiences to the most relevant WAI resources for them.
Objectives[edit]
- Overall:
Provide a succinct introduction and overview in video format
- Video 1:
Introduce the topic and resources on accessibility evaluation
- Video 2:
Introduce how people can do preliminary evaluations themselves
- Video 3:
Introduce evaluation tools
- Video 4
3:
Introduce tools and resources for
comprehensive evaluations
- Composite video of all 4
Primary Audience[edit]
- Video 1:
Everyone interested
who is in web accessibility
evaluation
- Video 2:
People interested in doing preliminary evaluation themselves
- Video 3:
People wanting to know about evaluation tools
- Video 4
3:
People looking for guidance on more comprehensive evaluation
Approach[edit]
Mostly presenter (eg.e.g., someone in a
studio, office, or such) with simple effects (eg.e.g.,
illustrations, showing the resource or website, and such).
- Videos should
relate to each other
but yet not necessarily
be dependent
- Easy Checks, WCAG-EM Report Tool,
and BAD are scheduled for revisions
[before making video, we should confirm or revisit
the title "Easy Checks" — fyi, I'm currently
thinking that we will revise the resource to be much easier and leave the
title as is!]
Make
sure screen grabs of resources can be easily replaced later on[applies to all videos so
put at higher level :-]
Outline (~8-12 minutes total)[edit]
Video 1: Evaluation Overview (~1-2 minutes)[edit]
- Welcome,
overview
onof this video
and the other twoevaluation
videos
- Introduce
that there are tools that help with evaluation
- Explain
Explanation that most checks
cannot be fully automated with tools;(tools etc.)
provide strong, clear example(s)
- Explain
nation
that there are somemany checks
that everyone can do (without prior
accessibility knowledge or tools)
- Make
clear that accessibility knowledge is
required for definitive answers and for
Explanation
that comprehensive evaluation [is "comprehensive evaluation" too jargony?]require more expertise
- Overview
comprehensive evaluation
Explanation
of the importance of Encourage involving
people with disabilities by
explaining the benefits- Explain
nation of the benefits
importance of evaluating early
and throughout, and provide examples (e.g., color palette
early in design stage)
Explanation
of the importance of distributing responsibilities[I'm not envisioning what
this would be and that it is important – but happy to consider with more
info :-]- Refer to
the other
twoevaluation
videos in this series
- Closing, refer
back to WAI website
Video 2: Preliminary Evaluation (~3-5 minutes[per below,
maybe much longer])[edit]
- Welcome,
overview
onof this video
(as part of the other twoevaluation
videos)
- Explain
nation
that this is not a fully review but "YOU can do it!"
- Overview
onof
Easy Checks
(what it contains and how it is structured)
Example of
carrying out 1-2 checks to convey the idea (using BAD)
[Consider
broadening the scope of this video significantly to cover
the concepts behind most of the checks.
My current feeling is that would help significantly and if we don't include
details (like what buttons to click), then it
will not get outdated.]- Remind not
definitive or comprehensive, and mention Next Steps section of resource
- Closing,
refer back to WAI website
Video 3: Evaluation Tools (~1-3
minutes)
- Welcome,
overview of this video (as part of the other evaluation videos)
- Explain
that tools helpful, yet most
checks cannot be fully automated with tools and
need accessibility knowledge; provide strong, clear
example(s)
- Overview
the general types of evaluation tools
- Cover
key points in selecting tools & point to resource
- Intro to
WAI's Evaluation Tools list
- Closing,
refer back to WAI website
Video 43:
Comprehensive Evaluation (~3-5 minutes[possibly
shorter?])[edit]
·Welcome,
overview onof
this video (as part of the other twoevaluation videos), with *brief*
mention of ("see other videos
for"):
·Reminder that comprehensive evaluation requires
more expertise
·Reminder on the
importance of evaluating early and throughout
·
Reminder on the
importance of involving people with
disabilities
·
evaluation tools
Contacting
Organizations
Purpose[edit]
Introduce the WAI resource Contacting
Organizations about Inaccessible Websites in a succinct way.
Objectives[edit]
- Provide a
succinct introduction and overview in video format
- Train and encourage
users in providing constructive feedback
- Counter
some of the current trends of polarizing approaches
Primary Audience[edit]
- People
interested in the topic wanting to get a quick overview
- People
wanting a light resource they can circulate more easily
Note: Many of these audiences will likely be from user organizations,
rather than end-users directly.
Approach[edit]
Mostly presenter (eg.e.g.,
someone in a studio, office, or such) with simple effects (eg.e.g.,
illustrations, showing the resource or website, and such).
Outline (~3-5 minutes)[edit]
- Welcome,
overview
onof this video
- Emphasize
is on encouraging
a collaborative and constructive approach
- Explain
ation
of some of the key points (eg.e.g., how to
describe an issue)
- Emphasize
is on
the importance of providing feedback, including positive
- Closing,
refer back to WAI website
Business Case
Purpose[edit]
Provide a catchy and succinct alternative for
the WAI resource Business Case
for Digital Accessibility.
Objectives[edit]
- Provide a
succinct introduction and overview in video format
- Explain
some of the key arguments for digital accessibility
- Provide a
catchy resource that can be circulated for advocacy
Primary Audience[edit]
- People
interested in the topic wanting to get a quick overview
- People
wanting a catchy resource they can circulate broadly
Approach[edit]
Mostly presenter (eg.e.g.,
someone in a studio, office, or such) with catchy illustrations, effects (eg.e.g.,
picture angles, cuts, sounds, etc.), and phrases (eg.e.g.,
"accessibility is good business", "enhance your brand",
etc.).
Outline (~1-2 minutes)[edit]
- Welcome,
overview
onof this video
- Examples
of innovation in accessibility (
eg.e.g.,
text-to-speech, etc.)
[how to make this clearly relevant to
digital content context? yes, it's cool; however not sure how it will
resonate with other than high-level, bit-picture thinkers]
- Supporting
Corporate Social Responsibility (CSR) and responsibility [typo?]
- Supporting
usability and inclusion for more audiences (market reach)
[use "market reach"
&/or other terminology from the resource – for this bullet point and
throughout this video]
- Include strong, clear
examples, e.g., captions and transcripts (have strong
data for this!)
- Avoiding
legal risk, complaints, and negative reputation
- Closing,
refer back to WAI website
Planning and Managing
Purpose[edit]
Introduce the WAI resource Planning and Managing Web
Accessibility in a succinct way.
Objectives[edit]
- Provide a
succinct introduction and overview in video format
- Raise the
interest of viewers in reading the full resource
- Explain
that accessibility needs to be embedded throughout
Primary Audience[edit]
- People
interested in the topic wanting to get a quick overview
- People
wanting a light resource they can circulate more easily
Approach[edit]
Mostly presenter (eg.e.g.,
someone in a studio, office, or such) with simple effects (eg.e.g.,
illustrations, showing the resource or website, and such).
Outline (~3-5 minutes)[edit]
- Welcome,
overview
onof this video
- Explain
ation
that accessibility needs to embedded throughout the process
- How to
find the resource on the WAI website, and related resources (
eg.e.g.,
First Aid)
- Overview
on structure
of the resource: Initiate, Plan, Implement, Maintain
- Highlight
2-3 examples of the 24 considerations listed in the resource
[will want EO to briefly review
which ones…]
- How the
considerations listed can be used to assess maturity/capability
[/me not sure about the content or importance
of this — will
review when more concrete example]
- Closing, refer back to WAI website