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Example Outlines for Web Accessibility Presentations
[Draft for review - updated 21 September 2010]
Introduction
This page provides example outlines of four web accessibility presentations. It shows how you can use the Accessibility Topics as building blocks for different types of presentations.
Presentation outlines on this page:
- Introducing web accessibility (20 minutes, for any audience)
- Web accessibility business case (10 minutes, for senior management)
- Using an accessible web (1 hour, for people with accessibility needs)
- Accessible web design (2 hour lecture, for web design students)
Note: See also How to Make Your Presentations Accessible to All for guidance on making your presentations and training accessible to people with disabilities and others in your audience.
1. Introducing web accessibility (20 minutes, for any audience)
Example scenario: general overview of web accessibility, as one of several short presentations from a panel of speakers.
Notes:
- Introducing Web Accessibility can be adapted for many different types of audiences, including technical or non-technical, managers, developers, designers, people with disabilities, disability advocates, procurement officers, and others
- Handout: WCAG 2 at a Glance
- Useful resource: Before and After Demonstration
The audience will:
- Understand the meaning and importance of web accessibility
- Learn how people with disabilities use the web and about the barriers encountered on websites that are not well designed
- Be able to explain aspects of the business case for web accessibility, and know where to find more resources
Sample outline:
- Introducing web accessibility (5 minutes)
- Describe what web accessibility is and why it's important
- Mention the WAI guidelines as the international standard for making the Web accessible
- How people with disabilities use the Web (10 minutes)
- Discuss some of the ways that people with disabilities use the Web and/or show some short videos of people with disabilities using the Web
- Mention some of the types of barriers that arise from inaccessible design
- Business case for web accessibility (5 minutes)
- Introduce aspects of the business case that are most relevant to your audience, such as:
- The demographics of the disability marketplace
- The carry-over benefits of universal design
- The changing demographics with the ageing population
- Any policy requirements that might apply locally
- Refer to case studies of accessibility improvements
- Introduce aspects of the business case that are most relevant to your audience, such as:
2. Web accessibility business case (10 minutes, for senior management)
Example scenario: short presentation during a senior management meeting to introduce the business case for web accessibility.
Notes:
- Handout: WCAG 2 at a Glance
- Useful resource: Before and After Demonstration
The audience will:
- Understand the meaning and importance of web accessibility
- Appreciate the additional benefits of web accessibility, such as improved mobile web access, search engine optimization (SEO), and improved general usability
- Understand the policy landscape and liabilities associated with web accessibility
- Know about case studies and successful corporate accessibility policies and practices
Sample outline:
- Introducing web accessibility topic (4 minutes)
- Describe what web accessibility is
- Briefly introduce demographics of the disability marketplace and/or demographics of the ageing population
- Mention a range of barriers faced by people with disabilities
- Business case for web accessibility (6 minutes)
- Introduce the carry-over benefits of universal design
highlighting some of the additional business benefits that accrue to
accessible websites, including:
- Better access by older people and mobile users
- Improved search engine optimization (SEO)
- Improved usability for everyone
- Give a brief policy overview if relevant for the
organization's locale or markets, mentioning national legal requirements
and the UN Convention on the Rights of Persons with Disabilities (CRPD)
-- OR --
Introduce the social factors that an organization might consider and mention web accessibility as an aspect of corporate social responsibility (CSR) - Highlight some of the documented case studies of accessibility improvements
- Introduce the carry-over benefits of universal design
highlighting some of the additional business benefits that accrue to
accessible websites, including:
3. Using an accessible web (1 hour, for people with accessibility needs)
Example scenario: presentation for non-technical people (such as users, trainers, or accessibility advocates) about web accessibility and accessibility features of computers, browsers, and websites.
Notes:
- Handout: WCAG 2 at a Glance
- Useful resource: Before and After Demonstration
The audience will:
- Gain some familiarity with the range of devices and adaptive strategies used by people with disabilities and older people
- Begin to understand what an accessible website offers
- Know that there are WAI guidelines that address accessibility
- Appreciate they can approach an organization about barriers encountered
Sample outline:
- Introducing web accessibility (5 minutes)
- Describe what web accessibility is
- Introduce the different ways people with disabilities and older people use the web by describing some scenarios or showing some videos
- How people with disabilities use the web topic (25 minutes)
- Discuss and illustrate the range of adaptive strategies and assistive technologies
- Demonstrate some adaptive strategies and/or assistive technologies that may be useful to the audience
- Components of web accessibility (10 minutes)
- Explain the four principles of accessible web design: perceivable, operable, understandable and robust (POUR)
- Discuss some of the WCAG 2 guidelines using the "WCAG 2 at a Glance" handout
- Explain the components of web accessibility and how they relate to the WAI Guidelines
- Promoting web accessibility topic (5 minutes)
- Introduce how to contact organizations with inaccessible websites
- Questions (15 minutes)
- Leave plenty of time for questions and discussion.
4. Accessible web design (2 hour lecture, for web design students)
Example scenario: lecture/presentation on web accessibility as part of a full semester's introductory course on general web design.
Notes:
- Handouts:WCAG 2 at a Glance and WAI Web Accessibility Resources
- Useful resources: Before and After Demonstration, How to Meet WCAG 2.0
Learning objectives:
After the lecture and exercise, students should be able to:
- Describe various ways people with different disabilities, including ageing-related impairments use the Web
- List the factors in the business case for web accessibility and the additional benefits that might apply
- Identify barriers in using the Web and identify solutions that would improve the situation
- Refer to the WAI website to for further technical and educational resources on web accessibility
- Refer to appropriate processes, techniques, and tools to evaluate websites for accessibility
Sample outline:
- Introduction to web accessibility topic (5 minutes)
- Describe what web accessibility is
- How people with disabilities use the web (15 minutes)
- Discuss some of the ways that people with disabilities use the Web and/or show some short videos of people with disabilities using the Web
- Mention some of the types of barriers that arise from inaccessible design
- Business case for web accessibility (15 minutes)
- Introduce the carry-over benefits of universal design
highlighting some of the additional business benefits that accrue to
accessible websites, including:
- Better access by older people and mobile users
- Improved search engine optimization (SEO)
- Improved usability for everyone
- Briefly introduce demographics of the disability marketplace and/or demographics of the ageing population
- Highlight some of the documented case studies of accessibility improvements
- Introduce the carry-over benefits of universal design
highlighting some of the additional business benefits that accrue to
accessible websites, including:
- Components of web accessibility (10 minutes)
- Explain the four principles of accessible web design: perceivable, operable, understandable and robust (POUR)
- Discuss some of the WCAG 2 guidelines using the "WCAG 2 at a Glance" handout
- Explain the components of web accessibility and how they relate to the WAI Guidelines
- Designing accessible websites with WCAG 2 (45 minutes)
- Explain some of the WCAG 2 requirements using real examples to demonstrate their applicability
- Demonstrate using "How to Meet WCAG 2.0" reference to help design accessible websites
- Introduce the importance of involving users throughout the design process
- Consider using interactive coding exercises to engage students
- Evaluation for web accessibility (30 minutes)
- Introduce preliminary and conformance evaluation of websites for accessibility
- Demonstrate some evaluation techniques and tools
- Introduce the importance of involving users in web accessibility evaluation
- Consider using interactive evaluation exercises to engage students
Suggested preparatory reading for students:
- Accessibility - W3C
- How People with Disabilities use the Web
- Developing a Web Accessibility Business Case for Your Organization
Homework assignment suggestion:
- Ask students to fix some web pages (possibly from the Before and After Demonstration), using How to Meet WCAG 2.0, and describe the barriers addressed and solutions applied.
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Status: This document is a complete draft published for public review.
Please send comments to wai-eo-editors@w3.org (a publicly archived list) by 21 October 2010.
