Descriptive titles are important tools to help users find content, orient themselves within content, and navigate through content. Titles identify the current location without requiring users to read or interpret page content. When accurate, descriptive titles appear in site maps or lists of search results, users can more quickly identify the content they need. When page titles are used within link text, they help users navigate more precisely to the content they are interested in. These techniques benefit all users. They are especially helpful for users with disabilities that make reading slow for people with limited short-term memory. People who have difficulty using their hands or who experience pain when doing so will benefit from techniques that reduce the number of keystrokes required to reach the content they need.

The title of each perceived unit that can be accessed separately should:

• Identify the site or other resource to which the perceivable unit belongs

• IDentify the subject of the page

• Make sense when read out of context, for example by a screen reader or in a site map

• Be short