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WAI: Strategies, guidelines, and resources to make the Web accessible to people with disabilities

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Requirements and Changelog for Advocating Web Accessibility

About Advocating Web Accessibility

Purpose, Goals, Objectives

• Address the needs individuals to advocate for web accessibility in their organization, community, workplace.
• Provide brief sample approaches (e.g. "in situation @@@ ... you might say")
• Outline strategies and approaches
• Offer some tips regarding approach that might be more or less successful

Scope

• An outline or collection of things to consider along with discussions of effective approaches.
• Links to EOWG
• Brief examples of tone and approach. ... perhaps include concrete advocacy scenarios.."When I visited your Web site recently, I noticed that most of your directions are contained in a streaming multimedia segment that includes no transcript or closed captions; are you aware of resources that can help you make your site reach potential customers who are deaf..?"

Audience

This addresses people with little experience avocating in the realm of technology accessibility (perhaps techno phobic). Experience advocating for disabilities may vary from early personal advocacy to experienced disability advocate.

• Primary audience:
  • Disability advocates, members of disability advocacy groups, who must or should add web accessibility to their advocacy agenda.
  • Individuals with disabilities who need accessible web capability to perform some essential function of work or life.
  • Full range of roles, including: web developers, managers, policy developers (government & internal), reporters, etc.
  • Disability organizations and users with disabilities
• Secondary audience:
  • Policy makers and their support staff who are coming up to speed on web accessibility
  • Potential participants in WAI

What the Personas Have to Say About It

Note that this document will not address all of the issues raised by the personas below.

• Web developer, Martina Prado – I would like to convince my staff that development with accessibility in mind supports a better product. I would like to explain this to my development staff in a way that generate enthusiasm.
• Policy Maker, Chandra Weesaw – Our university is developing a Web accessibility policy, which we plan to have in place in a couple of months. We need a strategy to bring our faculty on board. Now that my vision is starting to slip, I'd like the material in a form that is easy for me to read.
• Person with a disability user role, Mary Stone – I've been invited to speak on web accessiblity to my Marketing Association. What are some good approaches to convey the issues effectively and show doable solutions. How I convince than that accessible web content can be beautiful and exciting?
• Legislator, Brad Fletcher – [My country is writing a national Web accessibility policy.][Section 508 refresh is coming up.] We need some quick strategies to convince key constituents that web accessibility won't bankrupt their marketing division.
• Manager user role, Jessica Pratner – I've come a long way up the managerial ladder even tough I have a hidden disability (ADD). Now I need help with our company webmail program. It is just to busy and distracting. How can I advocate for better access and still keep my leadership role.

 

References

• Minutes September 14
• @@@ UMTF Personas
• @@@ Revised UMTF Priorities

Change Requests and Edit Notes

 

Document Information

Content last updated: $Date: Friday 28 July 2006 - 11:33:45$
Editors: Liam McGee and participants of the Education and Outreach Working Group (EOWG).

[Contacting WAI] Feedback welcome to wai-eo-editors@w3.org (a publicly archived list).