Submission Deadline Extended for W3C/GS1 Workshop on E-commerce for Humans and AI Agents

Hello,

The W3C/GS1 Workshop on E-commerce for Humans and AI Agents will take 
place on 8-9 September 2026, Zurich, Switzerland, with remote participation:
     https://www.w3.org/2026/ecommerce-agents/

The new deadline for submitting a Position Statement or an Expression of 
Interest is July 10, 2026.

For more information on the workshop, please see details and submission 
instructions:
https://www.w3.org/2026/ecommerce-agents/participation.html#participate

Thank you,
Xueyuan Jia, Manager, Member Communications

On 6/1/26 10:24 PM, Xueyuan Jia wrote:
> Hello,
>
> W3C is pleased to call for participation in:
>
>     W3C/GS1 Workshop on E-commerce for Humans and AI Agents
>     8-9 September 2026, Zurich, Switzerland, with remote participation
>     https://www.w3.org/2026/ecommerce-agents/
>
> Web content has historically been designed for humans, even when pages 
> also expose structured data through APIs or embedded JSON-LD using 
> vocabularies such as schema.org and the extension GS1 Web Vocabulary. 
> LLMs and AI Agents are becoming a new intermediary between that 
> content and end users: they summarize search results, follow links, 
> and may support users in online activity before a person ever visits a 
> page directly.
>
> This workshop aims to share experiences of creating content with AI 
> Agents in mind. What are the practices that are most effective? What 
> are the pitfalls? What shifts do content creators need to make in 
> order to maximize the return on the investment in time, energy, and 
> skill?
>
> The impetus for the workshop is from e-commerce, which will be a 
> particular focus of the event. However, the discussion is expected to 
> be informed by broader input related to content creation and publication.
>
> If you wish to participate, please submit either a "Position 
> Statement" or an "Expression of Interest" by June 26, 2026. See 
> submission instructions:
>  https://www.w3.org/2026/ecommerce-agents/participation.html#participate
>
> The organizers and the Programme Committee will review submissions and 
> use them to shape the workshop agenda, identify speakers, and ensure a 
> useful range of perspectives across the workshop topics.
>
> Attendance is free for invited participants and is open to people who 
> can contribute relevant experience, use cases, technical perspectives, 
> implementation experience, research findings, or standardization 
> questions.
>
> We aim to include diverse participation from relevant communities, 
> including:
>
> * Content creators and curators of all kinds
> * LLM and AI Agents providers, including in-browser AI Agents
> * Brands making products to sell, and retailers selling them
> * Search Engine Optimization practitioners
> * Online data providers
>
> If you have any questions, please contact the Programme Committee at: 
> group-ecommerce-agents-pc@w3.org .
>
> ---------------
> Important Dates
> ---------------
> 26 June 2026
>    Deadline for submitting Position Statements and Expressions of 
> Interest
>
> 1 August 2026
>    Acceptance notification
>
> 17 August 2026
>    Initial agenda published
>
> 8-9 September 2026
>    Hybrid workshop in Zurich, Switzerland, with remote participation
>
> ---------------
> Programme Committee
> ---------------
> You can send emails to the Programme Committee at: 
> group-ecommerce-agents-pc@w3.org
>
> Chairs:
>    Phil Archer, GS1
>    (TBD)
>
> Programme Committee:
>    Mark van Berkel, Schema App
>    Trish Burgess, Airbnb
>    Jean-Luc Di Manno, Fime
>    Wei Ding, Huawei
>    Anssi Kostiainen, Intel
>    Alex Jansen, Google
>    Michael Linck, Google
>    Natalia Macia, Bosch
>    Gavin Shenker, Visa
>    Andrew Smith, OpenAI
>    Riley Strong, OpenAI
>    Vasilii Trofimchuk, Block, Inc.
>    Andrea Volpini, WordLift
>    Léonie Watson, TetraLogical
>
> This announcement follows section 3.1.2 of the W3C Process Document:
>  https://www.w3.org/policies/process/20250818/#GAEvents
>
> We look forward to seeing you there.
>
> Roy Ruoxi Ran, on behalf of the Chairs and the Programme Committee
> Xueyuan Jia, Manager, Member Communications
>
>
>

Received on Friday, 26 June 2026 13:07:50 UTC