FYI: Why people buy on the Web

From: Henrik Frystyk Nielsen (frystyk@w3.org)
Date: Mon, Feb 08 1999

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Message-Id: <3.0.5.32.19990208104746.00b68950@localhost>
Date: Mon, 08 Feb 1999 10:47:46 -0500
To: www-wca@w3.org
From: Henrik Frystyk Nielsen <frystyk@w3.org>
Subject: FYI: Why people buy on the Web


I found this interesting.

Henrik

>From: "Jakob Nielsen" <jakob@useit.com>
>Subject: Alertbox: Why people buy on the Web
>Date: Sun, 7 Feb 1999 16:48:21 -0800
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>The Alertbox for February 7 is now online at
>http://www.useit.com/alertbox/990207.html
>
>A survey of 1,780 people who have bought  something on the Web found that
>convenience and ease of use are the main reasons to shop on the Web.
>Non-buying visits (such as product research and cross-shopping) are also
>important to shoppers.
>
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--
Henrik Frystyk Nielsen,
World Wide Web Consortium
http://www.w3.org/People/Frystyk

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