Re: Quality tips: ready for release?

From: Lloyd Wood (l.wood@eim.surrey.ac.uk)
Date: Sat, Sep 29 2001

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    Date: Sat, 29 Sep 2001 17:52:48 +0100 (BST)
    From: Lloyd Wood <l.wood@eim.surrey.ac.uk>
    To: Dan Connolly <connolly@w3.org>
    cc: Kynn Bartlett <kynn@idyllmtn.com>, www-validator@w3.org, www-qa@w3.org
    Message-ID: <Pine.GSO.4.21.0109291740240.15813-100000@phaestos.ee.surrey.ac.uk>
    Subject: Re: Quality tips: ready for release?
    
    On Fri, 28 Sep 2001, Dan Connolly wrote:
    
    > > At 02:56 PM 9/28/2001 , Dan Connolly wrote:
    > > >I integrated various updates to the tips
    > > >themselves... added Aaron's "click here"
    > > >tip with supporting materials from Sean.
    > > 
    > > In my opinion, the argument "but not everyone clicks!"
    > > is entirely the wrong reason for telling people not to use
    > > "click here."
    
    you'd use 'follow this!' instead.
    
    one reason why such terms shouldn't be used is that 'click here' and
    the rest lead to cognitive dissonance; they're imperatives in a sea of
    non-imperative text.
    
    another is that it is link text that does not describe what it links
    to, but is still often shown or described differently, drawing
    attention to it and away from the surrounding text. Imagine non-link
    text was not there at all (e.g. set text colour to background colour
    for graphical visual browsers). can you still navigate the page, or
    are you lost in a maze of unhelpful 'click here's? Attention flickers
    from link to link, as the links stand out and the reader is unlikely
    to be at a final destination and is looking to get there; often only
    link text is read. It's best to make the text as useful as possible.
    
    Picking the limits of the text phrase for the link is also an art in
    itself. I feel that the conventions of hypertext grammar are yet to be
    widely established, but I'd favour too much in the link (adjectives
    plus noun, an entire phrase) over too little.
    
    L.
    
    <L.Wood@surrey.ac.uk>PGP<http://www.ee.surrey.ac.uk/Personal/L.Wood/>