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Re: CSS logo proposal

From: David Perrell <davidp@earthlink.net>
Date: Fri, 6 Dec 1996 11:00:44 -0800
Message-Id: <199612061905.LAA14559@serbia.it.earthlink.net>
To: "Hakon Lie" <howcome@w3.org>
Cc: <www-style@w3.org>
My $.02 regarding the CSS logo proposals...

Suite 1: Distinctive and stylish, and the letterforms have a bit of a
'cascadey' feel. But in small sizes it becomes weak and spidery. Can
the letterforms be emboldened (expanded) for small sizes, such as would
be used on a button?

Suite 2: Suite 1, de-ornamented and confined.

Suite 3: Nice designs, beautifully illustrated, too illustrative and
not symbolic enough of the concept.

Suite 4: Admirable attempt to use CSS to style characters into a logo,
but the letters don't quite build a coherent entity that says 'style'.

Suite 5: Better to make CSS link more distinct from Netscape/MSIE
'better with' buttons. Also, the logo looks weak when it's this small.
In Ka-Ping Yee's button, the white semi-border overpowers the logo.

Suite 6: Logo1 has cascading sheets, but gradient fills could limit
adaptability. Logo2 is derived from Suite 1, bolder and with enhanced
cascade effect but some loss of stylishness.

Suite 7: Nice design and attractive in the larger sizes, but
gets lost when small. More 'industrial' than 'high-style'.

---

Suite 1 symbolizes CSS very well. It has a free, lighthearted feeling
to it, which goes along with CSS's role in freeing artistic authors
from constraints of HTML. It needs a slightly bolder version for small
sizes (not unusual -- IBM has a different logo for small sizes).

Leonard Kasday pointed out a problem with these logos. CSS is about
empowering author/designers. What should authors do if the colors of
the CSS logo clash with their scheme?

One solution is to make the logo available as black-on-white
(antialiased) bitmaps for each layer of the graphic (Suite 1 would be
two bitmaps: the letterforms and the background shape) with register
marks for alignment. A designer could use the shapes as color masks,
combining them in a capable paint program. The logo could also be
available in AI, CGM, WMF, or vector Pict formats for precise scaling
before conversion to bitmap.

We're not dealing with corporate ID here, and some variation in the
look and use of the logo would help keep CSS in readers' consciousness.

David Perrell
Received on Friday, 6 December 1996 14:05:50 GMT

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