FOR IMMEDIATE RELEASE
NEW WEB SITE CREATES A NEW GLOBAL MARKETPLACE FOR BUSINESSES AND CONSUMERS
Seattle, Washington, April 24, 2000 -- Truly great consumer products are created when demanding consumers are involved in the product development process. Yet, in today's fast-paced Internet-age, companies are trying to move products to market faster and faster, thereby often sacrificing opportunities to get feedback from consumers. A US-based global consumer research company, Global Market Insite (GMI), has launched Global Test Market (www.GlobalTestMarket.com), in order to make sure that the quality and diversity of consumer feedback is as good as ever.
Global Test Market is a unique online marketplace where consumers from around the world participate in the development of new-to-the-world products and services. The newly introduced web site features online test markets and interactive surveys where consumers provide online feedback about new web sites, services, concepts, or products which they have used or which are described via multimedia concepts. In exchange for their participation, consumers are rewarded with MarketPoints, which can be redeemed for cash or, in some cases, be used to purchase development-stage products.
Robert W. Monster, founder and president of GMI,explains why Global Test Market was created.
"Over the past ten years I have worked with consumers in over 20 countries and have lived on three continents. From that experience, I became convinced of the power of getting feedback from a diverse group of consumers who have a variety of habits, preferences, and interests. When product development is conducted interactively among demanding consumers from around the world, the foundation is in place to develop truly world-class products. Global Test Market creates an environment where this interaction can happen and is fun and rewarding for the participants who take the time to share their thoughts."
The site is available in 33 languages -- the most multi-lingual site of its kind and customer service is provided by natives of each language. Anyone interested in participating should visit the web site at www.GlobalTestMarket.com. Registration is free of charge and participants' privacy is guaranteed.
For additional information about online concept, product, image, brand or web site testing, please visit www.GlobalMarketInsite.com.
Global Market Insite, Inc.