Onliners join to back consumer education campaign
[Quoted from Advertising Age]
Online service and Internet access providers joined hands to launch Project
OPEN (Online Public Education Network) on Tuesday in New York as a national
consumer education program addressing decency, intellectual property rights,
and educational uses of the Internet.
AOL, AT&T, CompuServe, Interactive Services Association, Microsoft Corp.,
NETCOM On-Line Communication Services and Prodigy are all part of the
alliance, which will use a new public service announcement, informational
brochures and a toll-free number to inform consumers about consumer
protection, privacy and intellectual property on the Internet.
The alliance will also work with advocacy group the National Consumers League
to develop consumer-friendly guidelines for online commerce and advertising.
Fleishman Hillard, Washington, helped create a print and radio PSA campaign
that uses a metaphor of giving kids "driver's ed" on the information highway.