accessibility case - financial factors

Installment #3

Q. Have we got the right "suite" title? It seems that we are not
'presenting' the case, but assisting a person/org to
'prepare/compile/build/compose/assemble' a case for accessibility. In the
overview we talk about using the 'building blocks' as  they apply in your
situation. Suggest changing the title to "Building ..." (even though we
changed from this on 7 Nov 03). We propose you do this as part of all these
changes and then present to EOWG, rather than discussing in EOWG before
implementing :-)

URL: http://www.w3.org/WAI/EO/Drafts/bcase/econ.html

Financial Benefits
  Increased Web Site Use
1. can get more sales = can make more sales
2. can get more students = can aquire more students
3. can get more donations = can receive more donations
4. [@@ maybe add "Increasingly, more older people are using the Web more
and more. In some countries they are the fastest growing group of new Web
users." (cut from social factors)]  = Older people are inceasingly using
the Web. In some countries they are the fastest growing group of new Web
users. (Supported in Australia and Netherlands - uri's available.)

Increases findability
1. findabilityof Web pages = findability of Web pages
2. Checkpoints - metadata = 13.2; alt-text = 1.1; headings = 12.3, 13.8
3. weight to text marked up as headings = weight to text which is marked up
as headings

Increases potential use in more situations
1. The "Enable the Content to Work on Different Devices" section of
Technical Factors = The "Enable Content on Different Configurations"
section of Technical Factors
2. display. The "Enable - insert 2 bullet points after 'display' that
reference a) checkpoint 1.4, b) 2.1, 2.2

Increases usability
1. present list of checkpoints here as a real list
2. checkpoints are a) 13.4, b) 14.1, c) 13.1, d) 2.2,
3. clearly labeled links = clear link text
4. pages load faster (WCAG 1.0 Checkpoint x.x) = pages load faster (as
discussed in "<link>access for people with low bandwidth</link>" in Social
Factors)

Increases positive image
1. Accessible sites can lead to positive image as the organization having a
high sense of social responsibility, = Accessible sites can lead to a
positive image as the organization demonstrate a sense of social
responsibility.
2. and the positive image can increase an organization's Web site use. = A
positive image can increase the use of an organization's Web site.
3. [@@ link to specific relevant section in social factors, or expound on
here, if not there @@ CSR has been shown to improve financial performance,
enhance brand image and reputation, increase sales and customer loyalty,
increase ability to attract and retain employees, and provide access to
capital and funding. @@] = (See also the discusion about "<link>corporate
social responsibility</link>" in Social Factors section.)

Quantifying Benefits
chase Sailesh & Natasha for their contribution - URGENT

Direct Cost Savings
1. high attorney expenses = high legal expenses
2. Checkpoints a) 14.1, b) 3.3, c) 3.1, 3.1

Cost Considerations
Initial Costs
1. using accessibility evaluation tools saves = using accessibility
evaluation tools to assist in identifying accessibility problems saves
2. sometime use assistive = sometimes use assistive
On-Going Costs
1. "Added..." = "Additional ..."

Henk & Andrew
_________________________________
Dr Andrew Arch
Manager Online Accessibility Consulting
National Information & Library Service, Australia
Ph 613 9864 9222; Fax 613 9864 9210; Mobile 0438 755 565
http://www.nils.org.au/ | http://www.it-test.com.au/ |
http://www.ozewai.org/

Member, Education & Outreach Working Group,
W3C Web Accessibility Initiative
http://www.w3.org/WAI/EO/

NILS - A Joint Venture between the
Royal Victorian Institute for the Blind, The Royal Blind Society of NSW,
and Vision Australia Foundation.

Received on Thursday, 4 March 2004 16:56:31 UTC