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RE: Costs of Accessibility?

From: Sims, Glenda L <gsims@austin.utexas.edu>
Date: Mon, 8 Nov 2010 08:53:23 -0600
To: Lainey Feingold <LF@LFLegal.com>, "w3c-wai-ig@w3.org" <w3c-wai-ig@w3.org>
Message-ID: <4CC6630109D941478D2F07E88352FE9CD88FB16695@MAIL01.austin.utexas.edu>


You likely already have this data in your brain…but just in case you don’t.
I love the “Case Study of Accessibility Benefits:  Legal & General (L&G)
article posted at http://www.w3.org/WAI/bcase/legal-and-general-case-study


Accessibility changes


         Measures taken:


o   Accessibility audit and usability testing of existing site

o   Market research from the existing customer membership

o   Incorporation of the accessibility needs of the target audience most
likely to be excluded or obstructed by inaccessible websites

o   A new site was designed and built, seeking to ensure conformation to all
relevant accessibility standards, successful passing usability testing and
evaluation by users with disabilities5 before going live.



         Within 24 hours natural search engine traffic saw a 25% increase,
eventually growing to 50%.

         Significant improvement in Google rankings for all target keywords

         Reduction in maintenance costs by 66%

         Site visitors receiving quotations doubled within 3 months

         100% return on investment (ROI) in 12 months


Additional benefits


         Average times for content maintenance jobs reducing from 5 days to
0.5 days, saving 200,000 GBP per year

         Page loading times reduced by 75%

         Positive customer feedback on noticeably improved performance of

         Inaccessibility complaints reduced to zero

         New site is accessible to mobile devices


I think an example of the concrete ROI data you seek can be found in this


Looking forward to seeing you at AccessU West in January 2011.





glenda sims   |   university of texas at austin   |   accessibility and web
standards advocate      

                  web for everyone. web on everything. - w3 goals 


From: w3c-wai-ig-request@w3.org [mailto:w3c-wai-ig-request@w3.org] On Behalf
Of Lainey Feingold
Sent: Friday, November 05, 2010 1:05 PM
To: w3c-wai-ig@w3.org
Subject: Costs of Accessibility?


Dear WAI list:  In its Advanced Notice of Proposed Rulemaking, The U.S.
Department of Justice asks a question about cost:  "Question 13:  What are
the annual costs generally associated with creating, maintaining, operating,
and updating a website?"  Please share any information on this, as well as
any information on the additional cost (if any) of including accessibility!
(off list to LF@LFLegal.com)


I wrote about the costs of creating my accessible website at
http://lflegal.com/2010/10/lflegal-doj-anprm/  More examples like that would
be helpful to the Department. 


You can read all 19 questions in the full ANPRM at:


Thanks, Lainey

Lainey Feingold

Law Office of Lainey Feingold




Twitter: http://twitter.com/LFLegal

Received on Monday, 8 November 2010 14:53:55 UTC

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