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Seeking accessibility business case supporting statistics, case studies, resources

From: Shawn Henry <shawn@w3.org>
Date: Wed, 09 Sep 2009 16:54:42 -0500
Message-ID: <4AA82422.7010800@w3.org>
To: WAI Interest Group <w3c-wai-ig@w3.org>
Dear WAI Interest Group Participants,

The W3C Web Accessibility Initiative (WAI) is gathering statistics, case studies, and articles that support the business case for web accessibility. We plan to provide this as an appendix to "Developing a Web Accessibility Business Case for Your Organization":
    http://www.w3.org/WAI/bcase/Overview

An in-progress draft of this resource appendix is at:
    http://www.w3.org/WAI/EO/Drafts/bcase/resources

We are seeking more resources. *Would your organization be willing to share case studies, statistics, quotes or other information to support the business case for web accessibility*?
You can send them to:
    team-accessibility-business-case@w3.org
(This mailing list is not publicly archived; however, there are some non-W3C-team Working Group members subscribed to the list.)

Below is an example of a case study with statistics. While some organizations do not share such details, we welcome whatever you are comfortable sharing to support the business case for web accessibility.

Additionally, we might be able to gather some data on search engine generated traffic to contribute to a case study.

Feel free to e-mail or call Shawn (+1-617-395-7664) if you have any questions.

Regards,
~Shawn Henry, W3C WAI Education and Outreach Working Group (EOWG) Chair


-------
EXAMPLE CASE STUDY:

Name of website: www.acmefootballkitdesigners.co.uk
Sector: commercial, e-commerce
Visits: 10,000 visits per month
When accessibility changes implemented: September 2009
What was done: Improved semantic structure, colour contrast and font sizes. Moved from WCAG 1.0 AA to WCAG 2.0 AA.

Soft positive results: We saw a significant improvement in visitor numbers.

Hard positive results:
5% increase in natural search traffic,
increase in conversions from 2.4% to 3.1%,
increased revenue by 15000 pounds per year,
resulting in a profit of 7000 pounds,
cost of implementation of 3500 pounds,
giving an annual ROI of 200%

Quote: "Making our website accessible was a simple matter of business maths." - Jane Doe, CFO, acmefootballkitdesigners.co.uk

###


-----
Shawn Lawton Henry
W3C Web Accessibility Initiative (WAI)
e-mail: shawn@w3.org
phone: +1.617.395.7664
about: http://www.w3.org/People/Shawn/




Shawn Henry wrote:
> Dear WAI Interest Group,
> 
> The W3C WAI Education and Outreach Working Group (EOWG) is looking at 
> websites that have been revised to improve accessibility. If you know of 
> any such website, please let us know by sending email to:
>    team-accessibility-business-case@w3.org>
> (That mailing address is not publicly archived. It is sent to some EOWG 
> participants.)
> 
> Please include whatever relevant information you know, such as:
> - Date(s) improved site was posted
> - Pages that were updated
> - Changes that were made
> 
> Thanks for your help in gathering this information.
> 
> Regards,
> ~Shawn Henry, EOWG Chair
> 
> 
> 
> -----
> Shawn Lawton Henry
> W3C Web Accessibility Initiative (WAI)
> e-mail: shawn@w3.org
> phone: +1.617.395.7664
> about: http://www.w3.org/People/Shawn/
> 
> 
Received on Wednesday, 9 September 2009 21:54:49 GMT

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