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Re: Accessible Ads - any suggested resources?

From: Peter Thiessen <peter.thiessen@primalfusion.com>
Date: Tue, 4 Nov 2008 15:21:30 +0000
To: "james.homme@highmark.com" <james.homme@highmark.com>
CC: "w3c-wai-ig@w3.org" <w3c-wai-ig@w3.org>
Message-ID: <C535D2AA.1156%peter.thiessen@primalfusion.com>

Hello James,

> It seems to me that the most important thing in any ad would be content,
> which is text, which should be easy to make accessible. I wouldn't think
> that studies would be necessary. Am I missing something here?

I suspect your right and the bulk of consideration in an accessible ad would
be exposing the text content to an AT. Though some additional, perhaps minor
(unsure) considerations off the top of my head have been:

-Follow Web Standards both local and EXTERNAL aggregated ad content (thanks
Cindy Sue <grin />)

-Ability to turn ads off in an active ad environment (say more than 2 ad
updates per minute)

-Politeness - in a Web 2.0 environment with ARIA support, what priority
should the ads get? My marketing team I'm sure would love live="rude" on all
ad content though I suspect this would hinder the user experience.

-How many ads to display at once - maybe 5 would be an arbitrary number to
start?

I suspect their are (many) other considerations. Would anyone have any tips
or annoyance stories from accessing/avoiding ads through an AT?

Thanks
-peter
Received on Tuesday, 4 November 2008 15:22:43 GMT

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