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RE: Major UK bank wont listen

From: Sims, Glenda L <gsims@austin.utexas.edu>
Date: Thu, 7 Jun 2007 08:20:23 -0500
Message-ID: <5B59870CA143DD408BD6279374B74C8B08B4B113@MAIL02.austin.utexas.edu>
To: <w3c-wai-ig@w3.org>

And if you are looking for well written examples of the business case
for web accessibility, I find http://www.w3.org/WAI/EO/Drafts/bcase/
very useful.

Kudos for what you are doing.  
G

glenda sims | university of texas at austin | glendathegood.com  
web for everyone. web on everything. - w3 goals 


-----Original Message-----
From: w3c-wai-ig-request@w3.org [mailto:w3c-wai-ig-request@w3.org] On
Behalf Of Randal Rust
Sent: Thursday, June 07, 2007 6:25 AM
To: w3c-wai-ig@w3.org
Subject: Re: Major UK bank wont listen


On 6/7/07, Glynn, Kieran <Kieran.Glynn@hp.com> wrote:

> As with all banks, profit is what matters.

That is the case with all businesses, really.

> They are losing revenue because of this......

You can't just go in there and tell them that. You have to present
quantifiable data that proves, without question, that they are losing
revenue.

> Also point out the an accessibile website will save them money in the
long
> run when upgrading or migrating.

Again, you will have to provide data.

I find that it's much better to avoid accessibility in discussions
with clients, because they simply don't understand the conversation.
If you talk about maintenance, ease of use, flexibility, being able to
reach more users on more devices, then it goes much better. You have
to talk in terms they can understand. If they aren't disabled in some
way, then they are not going to understand.

-- 
Randal Rust
R.Squared Communications
www.r2communications.com
Received on Thursday, 7 June 2007 13:20:37 GMT

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