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Re: ABILITY Panels Officially Launch

From: Anthony Ettinger <aettinger@sdsualumni.org>
Date: Tue, 11 Jul 2006 10:35:03 -0700
Message-ID: <3fc6b2fb0607111035g4fbe5785he5dbc04ab9423710@mail.gmail.com>
To: "cornelius butler" <butlerc112@bellsouth.net>
Cc: "WAI Interest Group" <w3c-wai-ig@w3.org>

no accessible design on the web page?

On 7/11/06, cornelius butler <butlerc112@bellsouth.net> wrote:
> Hi Everyone,
> I wanted to let you know about a new project my company recently launched to
> give people with disabilities a voice in creating a more accessible world.
> On July 3, 2006 Butler New Media launched America's first nationwide online
> panels for people with disabilities. These two panels allow people with
> disabilities to participate in:
> Market Research
> Mystery Shopping
> Web Accessibility Audits
> Usability Testing
> Opinion Polls
> Surveys
> Focus Groups
> Other types of specialized studies.
> The official panel website is located at:
> http://www.abilitypanel.com
> I have attached a copy of the official press release at the end of this
> message. There is also a media kit on the official site that answers common
> questions about this project and details our history with the disability
> community.
> Please take the opportunity to sign up and use the free materials on the
> site to help spread the word.
> We look forward to using our panelists to help government agencies and
> corporations create more accessible online resources. By providing insights
> from real users with many different types of disabilities these
> organizations will not only create resources that are accessible but also
> usable by the widest audience possible.
> Cornelius Butler
> Butler New Media, LLC
> "Creating A More Accessible World"
> Media Contact
> Cornelius Butler
> Butler New Media, LLC
> +1 229-246-7669
> Cornelius@butlernewmedia.com
> ABILITY Panels Officially Launch
> Creates America's First Nationwide Online Panels for People with
> Disabilities
> Bainbridge, Georgia  July 3, 2006  Butler New Media, a disability services
> firm announces the official launch of two new online panels for people with
> disabilities, their family members, and other stakeholders.
> With the name ABILITY and the slogan "Be Heard" panelists will have the
> opportunity to participate in Mystery Shopping, Market Research, and a
> myriad of other specialized studies. The two panels that people can join
> are: The Mystery Shopping/Evaluation Panel and the Market Research Panel.
> Participants in the Mystery Shopping Panel will have the opportunity to
> participate in: Mystery Shopping, Product and Service Evaluations and
> Usability Testing.  The Market Research Panel is used for Surveys, Opinion
> Polls, Focus Groups, and other specialized research.
> The project is the vision of Butler New Media co-founder and person with a
> disability, Cornelius Butler.  He is an alumnus of Georgia's High
> School/High Tech Program and the first person in the nation to start a
> business after graduating from the program.  He wanted to provide an easier
> way for corporations and other organizations to research the large and
> diverse disability market. He realized as a legally blind individual that
> people with disabilities have unique needs, wants, and desires that are
> currently not being addressed by mainstream market research.  "I wanted to
> make it easier for organizations to get the viewpoints of real people with
> disabilities. I believe that this project will break new ground in building
> awareness about the disability community and market" said Butler.
> One service that the team behind the panels is very excited about is the
> mystery shopping service. Using the ABILITY Mystery Shopping Panel companies
> can have people with disabilities sent to their locations posing as real
> customers in order to find out how their employees communicate with them.
> For example, a company can find out how people who use service animals are
> treated in their establishments. This critical data can be used to change
> employee attitudes and improve customer service.  Butler New Media also
> plans to help with shopper's transportation costs, a first in the mystery
> shopping industry.
> With an estimated $220 billion of collective spending power, the disability
> community is a market that simply cannot be ignored by corporations.
> All surveys conducted through the panels will be rigorously tested utilizing
> people with disabilities who use a variety of assistive technologies
> For those interested in helping spread the word about this new project, a
> special "Help Us Grow" Section on the official website includes free flyers
> and online banners that can be easily downloaded.
> The panels have been actively recruiting people with disabilities nationwide
> to participate in research projects. There is no charge to become a
> panelist.
> "I am confident that our research will lead to more accessible products and
> services that will benefit people with and without disabilities. We will
> help companies to learn the real market preferences of this large segment."
> says Butler.
> More information can be found at the official website located at:
> http://www.abilitypanel.com
> About Butler New Media:
> Butler New Media is a full service disability consulting firm with locations
> in both Conyers and Bainbridge, Georgia U.S.A.  The firm specializes in
> helping corporations and government agencies communicate with the disability
> community. Butler New Media has grown to include local, national, and
> international clients. Some of these clients include: Microsoft, Humana,
> U.S. Department of Labor, The Georgia Committee on Employment of People with
> Disabilities, and The Mitsubishi Electric America Foundation. The company is
> located online at: http://www.butlernewmedia.com

Anthony Ettinger
Resume: http://chovy.dyndns.org/resume.html
Currently available for freelance projects
Received on Tuesday, 11 July 2006 17:35:28 UTC

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