Re: a word for 'accessible', that people get.

Why have a label at all?

For example, speaking from a UK perspective, what
about older people - surely having different options
benefits everyone doesn't it ?  I think using the categories
is starting from the wrong place.  There is repressed
demand I think (people choose from only standard
products as you point out).

ok, maybe that doesn't solve your problem.

andy

> Hi,
> 
> I am doing some work for a large UK company that sells a range of
> 'accessible' products alongside its standard product range.  They are
> currently under the category of 'accessible products' - BUT in user testing
> when looking for accessible products NOBODY look in this category!
> 'Accessible' is a great word for people in the industry, but currently it
> doesn't mean a great deal to anyone else.
> 
> Can anyone suggest another term?  We tried 'special needs' but the client
> isn't happy with that because the phrase has negative connotations in the
> UK.
> 
> 	Many thanks,
> 
> 		Dr. Mischa Weiss-Lijn
> 
> 
> 
> _________________________________________________________________________________________________________________________
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> 
> 


-- 
andy
_______________________________________________
Andy Heath
Sheffield Hallam University
andy@andyheath.org.uk

Received on Friday, 25 July 2003 06:40:08 UTC