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Text beats graphics for advertisements

From: Graham Oliver <goliver@accease.com>
Date: Sun, 24 Nov 2002 16:24:23 +1300
Message-ID: <01C293D5.F6C64020.goliver@accease.com>
To: "'w3c-wai-ig@w3.org'" <w3c-wai-ig@w3.org>

This extract from an interview with Marissa Mayer, Product Manager, Google 
Question : Google runs no graphic ad banners. Can you describe your 
philosophy about online advertising? Is text more effective?
Answer : Our text-only ads outperform graphic ad banners. We feel no 
pressure at all to switch to graphic ads, either internally or from 
advertisers. It's a win-win. We want to present ads that are useful to our 
users, and advertisers can run things that are more targeted. They don't 
have to pay for production of the ad - with hiring a graphic artist and 
doing the graphics and animation, the creative cost can be very high. 
There's also the cost of development time.

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Received on Saturday, 23 November 2002 22:37:47 UTC

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