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RE: Making the Suits "get it" - Part 2 (was RE: Media - Suit Over Airlines' Web Sites Tests Bounds of ADA)

From: RUST Randal <RRust@COVANSYS.com>
Date: Wed, 9 Oct 2002 08:02:07 -0400
Message-ID: <1A729C6059E7CD4CA1DFE3985E600421142E44@fth-ex02.CVNS.corp.covansys.com>
To: w3c-wai-ig@w3.org

> The "suits" need to understand that this is not television, 
> not radio, not magazines, not billboards, not anything BUT 
> the web.  It has strengths, it has weaknesses.  Build on the 
> strengths, abandon the weaknesses.  What is so difficult about this?

I just happened to be thinking about something along these lines this
morning.  The reason they don't get it is because when the Web first
exploded, people dealt with it in terms of something they were familiar
with.  The Web was a new medium to them, so they applied the rules of the
media they were already familiar with -- print, broadcast and billboards.

This is simply human nature.  Take for example a new band that you've heard
and you really like.  Naturally, you might want to tell someone about it.
So how do you do this?  You reference other bands that your friend might be
familiar with, to give them an idea of what this new band sounds like.

In the IT industry, there seems to be a problem with the suits in that they
don't necessarily reference the Web with other media, but rather they
reference the client-server atmosphere.  Which is why there is so much Java
and JSP that is pushed for web applications.  In most cases, this is like
trying to swat a fly with a tank.  But that's just my opinion and a
completely different topic:)

Randal
Received on Wednesday, 9 October 2002 08:02:41 GMT

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