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RE: Making the Suits "get it" - Part 2 (was RE: Media - Suit Over Airlines' Web Sites Tests Bounds of ADA)

From: John Foliot - bytown internet <foliot@bytowninternet.com>
Date: Wed, 9 Oct 2002 07:42:52 -0400
To: "David Woolley" <david@djwhome.demon.co.uk>, <w3c-wai-ig@w3.org>
Message-ID: <GKEFJJEKDDIMBHJOGLENAEHLCMAA.foliot@bytowninternet.com>

or, conversly, they may in fact be real "techno-weenies" (with affection!).
THEY tend to be the "slash-dotters", closer to 18 than to 49 <grin>.  They
bug on Linux, they tend to be educated, probably make a decent salary with
few financial responsibilities... yep, prime advertising market all right.
This group also do not suffer fools gladly... they are astute and have an
eyes-wide-open attitude about many things, including the web.  They
understand the difference between web fluff and truely useful and (dare I
say it) accessibile web sites... they use the medium every day.

The "suits" need to understand that this is not television, not radio, not
magazines, not billboards, not anything BUT the web.  It has strengths, it
has weaknesses.  Build on the strengths, abandon the weaknesses.  What is so
difficult about this?

JF

> -----Original Message-----
> From: w3c-wai-ig-request@w3.org [mailto:w3c-wai-ig-request@w3.org]On
> Behalf Of David Woolley
> Sent: October 9, 2002 2:36 AM
> To: w3c-wai-ig@w3.org
> Subject: Re: Making the Suits "get it" - Part 2 (was RE: Media - Suit
> Over Airlines' Web Sites Tests Bounds of ADA)
>
>
>
> > however the folks MOST likely to be using another browser are also the
> > ones most likely to be experienced internet users,
>
> Which often takes them out of the 18 to 49 age range someone else
> mentioned, and tends to make them have rather less materialistic life
> styles (or at least makes them discriminating consumers who have never
> be an effective target for the modern, information free, advertising
> industry) and be in jobs that might be technical, but do not have great
> purchasing influence.  It also means that they are capable of working
> round the design defects if they really want to get at the site.
>
Received on Wednesday, 9 October 2002 07:44:11 GMT

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