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Re: commercials: what could be worse than banner ads?

From: Charles McCathieNevile <charles@w3.org>
Date: Sun, 16 Dec 2001 00:15:29 -0500 (EST)
To: jonathan chetwynd <j.chetwynd@btinternet.com>
cc: <w3c-wai-ig@w3.org>
Message-ID: <Pine.LNX.4.30.0112160012080.26224-100000@tux.w3.org>
There are browsers such as iCab, and Web-based proxy services available, that
allow you to do quite sophisticated filtering. This can be used to get rid of
most advertising (although you often need someone to maintain the filters on
an ongoing basis, so there is a cost to be carried somewhere), especially
banner ads and the like, although it isn't perfect.

And many sites that use advertising would not exist without it, so they have
a strong interest in making sure that you see it.


On Sat, 15 Dec 2001, jonathan chetwynd wrote:

  Anyone know of a workaround? in development? ie a skip button?

  I'm very dissappointed to notice that various film sites such as ifilm and
  atomfilms have significantly increased the amount of pre-show advertising one
  seems to be obliged to watch.

  this might not appear to be an accessibility issue, but given that the
  viewer/user wishes to access the ends and not the means it is a serious one.


Charles McCathieNevile    http://www.w3.org/People/Charles  phone: +61 409 134 136
W3C Web Accessibility Initiative     http://www.w3.org/WAI    fax: +1 617 258 5999
Location: 21 Mitchell street FOOTSCRAY Vic 3011, Australia
(or W3C INRIA, Route des Lucioles, BP 93, 06902 Sophia Antipolis Cedex, France)
Received on Sunday, 16 December 2001 00:15:48 UTC

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