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Re: Free at last?

From: Joanne <joanne@netvertising.com>
Date: Tue, 26 Jan 1999 10:56:52 -0500
Message-ID: <36ADE5C4.9257C422@netvertising.com>
To: love26@gorge.net
CC: "w3c-wai-ig@w3.org" <w3c-wai-ig@w3.org>
It is true - targeting is more important than rich ads.  In fact, some
of these ads are such an annoyance that many folks use their text only
browsers to avoid the time pitfalls of some of these ads.  Joanne

William Loughborough wrote:
> 
> >From the NYT this AM: "Today, e-commerce companies are still talking
> about what Web advertising in general -- and rich media advertising in
> particular -- can do for them. Bandwidth remains the most vexing
> problem, but Web site publishers' hesitance to run ads that might slow
> their site down even marginally isn't the only obstacle. A number of
> merchants still remain unsold as to whether ads that are rich with
> animation, sound or video can attract enough buyers to justify the high
> cost of producing them."
> 
> and: "Regardless of how rich the ads are, however, some advertisers
> remain unsold. 'The user is more interested in what they'll get on the
> other end of an ad than how they get it,' said Rita Belle, marketing
> director for Virtual Vineyards. 'From what I've seen, rich media doesn't
> seem to drive the response rate up. It's more about targeting.'"
> 
> How about that?
> 
> --
> Love.
>             ACCESSIBILITY IS RIGHT - NOT PRIVILEGE
> http://dicomp.pair.com
Received on Tuesday, 26 January 1999 11:00:09 GMT

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